Author: Riccardo Tafà
Riccardo Tafà is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.
May 10, 2026
MotoGP 2026 Calendar: Full Schedule, Race Dates & Circuits
The MotoGP 2026 calendar features 22 Grands Prix across five continents and 18 countries, opening with the Thai Grand Prix in Buriram on February 27 – March 1 and closing with the Valencia [...]
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May 8, 2026
F1 sponsorship just crossed $3 billion. So what?
On Sunday 3 May, Kimi Antonelli won the Miami Grand Prix from Lando Norris, three seconds clear, with Oscar Piastri third. It was Antonelli’s third consecutive victory of the 2026 seaso[...]
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April 27, 2026
April 2026 Editorial: No Favourite. No Better Moment.
On what an open championship tells us about the right moment to enter motorsport — and why uncertainty is the most underrated word in sponsorship. I have been watching motorsport for a long[...]
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April 24, 2026
Types of Motorsport Sponsorship for Brands
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
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April 21, 2026
WEC vs F1 Sponsorship – Why Endurance Is the Most Undervalued Platform in Motorsport
On Sunday, the 2026 FIA World Endurance Championship opened at Imola. Toyota’s #8 won the six hours in front of 92,175 spectators – a circuit record – beating the pole-sitti[...]
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March 24, 2026
March 2026 Editorial: The Season Has No Patience for Standing Still
On the controlled chaos of a new era — in the paddock, in the boardroom, and on the grid. There is a particular quality to the opening weeks of a new motorsport season. The regulations are [...]
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March 16, 2026
NASCAR Sponsorship Cost: How Much It Costs, Available Packages & Brand Opportunities
For more than seventy years, NASCAR, the National Association for Stock Car Auto Racing, has been one of the most influential sports properties in the United States. Today, NASCAR represents [...]
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March 3, 2026
2026: the right year to sponsor MotoGP
The transfer of control of Dorna Sports a Liberty Media represents, more than a corporate transaction, a change of industrial trajectory for the world’s most famous two-wheel championsh[...]
Read More January 2, 2026
2025: the year when motorsport became an asset class
Looking only at the bulletin board, 2025 is easy to file away: Norris world champion in F1, Márquez king again in MotoGP. End of story. Only, for those who put the budget on the table and th[...]
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December 16, 2025
Motorsport at the highest level: is there still room for eclectic drivers? The “Rovanperä case”
There is one word that dominates every paddock today, from world rally practice to the pits of a national championship: hyperspecialization. Athletes “built” for a single act, eng[...]
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November 20, 2025
Diogo Moreira: the rebirth of MotoGP comes from Brazil
Diogo Moreira ‘s arrival in MotoGP, in the aftermath of the historic Moto2 2025 title, is more than just a category jump: it is a turning point for MotoGP, for Liberty-branded MotoGP, a[...]
Read More October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
Read More August 28, 2025
Why Global Companies Should Invest in China – And Why Formula E Is the Smartest Gateway
The Case for China: More Than Just a Big Market When executives discuss growth, the conversation often turns to “new markets.” For years, companies expanded into Europe, then North Americ[...]
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August 27, 2025
NASCAR vs. IndyCar: comparing speed, spectacle and sponsorship opportunities
Two worlds, two philosophies, one passion: speed. NASCAR and IndyCar represent the essence of American motorsports, offering unique experiences for both fans and brands eager to connect with [...]
Read More July 20, 2025
Advantages and disadvantages of sports sponsorship
If you’re a sports marketing enthusiast, a quick browse of the internet is enough to come across a rather strange question: “what advantages and disadvantages of sports sponsorshi[...]
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July 16, 2025
Formula E and MotoE, is this the future of motorsport?
The Formula E championship, single-seaters powered by an electric motor, concluded with the double race in New York. Jean-Éric Vergne reconfirmed himself as Champion of the category and it i[...]
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June 17, 2025
The new MotoGP 2027 rules: a revolution for safety, sustainability and entertainment
Starting in 2027, MotoGP is preparing for a momentous change that will redefine the face of motorcycling’s premier class. [...]
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June 16, 2025
The technical regulation of MotoGP engines 2025 – 2026
The evolution of the MotoGP technical engine regulations is at the heart of the development strategies, sponsorship and communication choices of teams and sponsors. For a CMO or sponsorship m[...]
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