Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
January 28, 2025
MotoGP: An Unprecedented Sponsorship Opportunity
The MotoGP World Championship represents the pinnacle of motorcycle racing, a global stage that offers companies a unique opportunity for visibility and connection with a passionate and loyal[...]
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January 16, 2025
All sponsors of Formula E in the 2024/2025 season
Sponsorships are critical to the success of any sporting discipline, and Formula E sponsorship is no exception. By providing financial and/or technological support to both the championship or[...]
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January 1, 2025
Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis
The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]
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December 23, 2024
Sports sponsorship: the need to seamlessly mix digital and on-field activations
The sports sponsorship represents an extremely effective marketing tool for companies, capable of creating deep emotional bonds with audiences through the passion and enthusiasm that characte[...]
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December 19, 2024
Formula 1 and inclusion: how ‘We Race As One’… and more, is revolutionizing motorsport
The Formula 1 has taken a significant path toward inclusion and diversity through initiatives such as“We Race As One,” the Hamilton Commission, and the F1 Academy. These programs [...]
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December 9, 2024
F1 marketing agency: role, costs, benefits
In the context of the current motorsport marketing landscape, Formula 1 emerges as an invaluable platform, not only because of its vast global following but also because of the unique marketi[...]
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December 2, 2024
Lewis Hamilton: When Talent Defies Time. A Journey Beyond the Limits of Sport.
Lewis Hamilton, born on January 7, 1985 in Stevenage, UK, is not simply a driver of Formula 1. He is a phenomenon who has redefined the boundaries of sporting excellence, an artist of speed w[...]
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November 26, 2024
The Historic Charm of the Monza National Autodrome
In the heart of the tranquil green areas of Monza’s Villa Reale, theMonza Autodromo Nazionale stands as a symbol of history and innovation in motorsport. Founded in 1922, it is one of t[...]
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November 16, 2024
The Future of Sponsorship in Motorsport: Sustainability and Technological Innovation
The motorsports industry has long been a powerful vehicle for brand visibility, consumer engagement and global reach. As we look to the future of motorsport sponsorship, including Formula 1 s[...]
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November 14, 2024
Gamification in Sports: Engaging Fans and Creating Loyalty
In today’s sports business landscape, fan loyalty is the key to success for any team. From soccer to Formula 1, from theNBA to MotoGP, every sports team and organization relies on its s[...]
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November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
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November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
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November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
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November 6, 2024
Moto3 Sponsorship: Benefits, Costs and Opportunities
The world of motorsport offers a wide range of sponsorship opportunities, each with unique features, specific benefits and varying costs. The Moto3 category, in particular, represents an attr[...]
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November 1, 2024
Beyond speed: why MotoGP can turbocharge your business
Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]
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October 31, 2024
SBK Calendar 2025: World Superbike between Novelties and Confirmations
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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October 16, 2024
Why do sponsors change teams or athletes? How can this choice revolutionize a marketing strategy?
The essence of change: Why do brands change teams? Strategic brand alignment In the sports marketing, alignment between a brand and a team or athlete is essential. Partnering with a team that[...]
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October 16, 2024
The New MotoGP Regulations 2027: The Future of Two-Wheel Racing Has Arrived
The year 2027 will mark a momentous turning point for the MotoGP, with the introduction of new rules designed to make the sport safer, more sustainable and more spectacular. The bikes will be[...]
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September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
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