Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
November 12, 2024
How Motorsport Teams Are Leveraging Artificial Intelligence to Attract and serve Sponsors
In the competitive world of motorsport, innovation is the key to success. The teams of Formula 1, MotoGP, WEC and Formula E are increasingly leveraging artificial intelligence (AI) to improve[...]
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November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
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November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
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November 6, 2024
Moto3 Sponsorship: Benefits, Costs and Opportunities
The world of motorsport offers a wide range of sponsorship opportunities, each with unique features, specific benefits and varying costs. The Moto3 category, in particular, represents an attr[...]
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November 1, 2024
Beyond speed: why MotoGP can turbocharge your business
Those looking for a sports sponsorship opportunity in 2025 will find MotoGP a unique and effective combination. [...]
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October 31, 2024
SBK Calendar 2025: World Superbike between Novelties and Confirmations
The provisional calendar of the World Superbike 2025, with twelve rounds promising excitement and novelty. The season will start in late February in Australia and conclude in October in Spain[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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October 16, 2024
The New MotoGP Regulations 2027: The Future of Two-Wheel Racing Has Arrived
The year 2027 will mark a momentous turning point for the MotoGP, with the introduction of new rules designed to make the sport safer, more sustainable and more spectacular. The bikes will be[...]
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September 18, 2024
Who are the Top 10 Riders in MotoGP
This is the classic post we probably shouldn’t write. But we all know how it goes: you’re in the middle of a conversation with a potential sponsor, and they inevitably ask, “Who are[...]
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September 2, 2024
Formula E Calendar 2024/2025 Season 11
The Formula E, the world championship of electric single-seaters, continues to grow in popularity and importance. As Season 11, which will take place between 2024 and 2025, approaches, it is [...]
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August 27, 2024
Sports sponsorship? It works with customized projects
The sports sponsorship is an ever-evolving industry, and in motorsport, where speed and adrenaline are the stars, the personalization of sponsorship projects has become a crucial element for [...]
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August 22, 2024
How to Engage Hyperdigital Motorsport Audiences through Ad Hoc Content Creation
How Digital Content Consumption is Changing in Motorsport The global spread of smartphones and increasing Internet connection speeds are radically transforming the way sports content is consu[...]
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August 13, 2024
The Strategic Edge of Motorsport Sponsorship
Why Top Executives Choose Motorsport Sponsorship for Optimal Brand Exposure In the fast-paced world of marketing, the strategic edge of motorsport sponsorship has become increasingly apparent[...]
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August 8, 2024
Licensing in Motorsport: The Key to Expanding Your Market.
In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]
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August 7, 2024
Breaking Barriers: The Surge of Women in Formula 1
The Formula 1 landscape, historically dominated by male drivers, is witnessing a groundbreaking shift as women enter the fray and shatter long-standing barriers. The growing presence and enth[...]
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July 30, 2024
Understanding Formula 1 Flags: A Comprehensive Guide for Beginners and Enthusiasts
Formula 1 is a captivating sport that enthralls millions worldwide, yet its complexities can be challenging for newcomers to grasp. A fundamental aspect that both novices and seasoned fans mu[...]
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July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
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July 17, 2024
Unlocking Opportunities: Why Sponsoring the Olympics is a Game-Changer for Brands
Sponsoring the Olympics is an unparalleled opportunity for brands to elevate their global presence and connect with a diverse audience. The Olympics, steeped in rich history and cultural heri[...]
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July 17, 2024
Are WEC cars faster than F1?
Motorsport enthusiasts often engage in spirited debates about the relative speeds of different racing categories. Two of the most advanced and prestigious forms of motorsport are the World En[...]
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July 16, 2024
Failed sponsorships in F1, the most egregious cases
Stories of failure often remain in the shadows, but it is these unspoken lessons that can prevent future mistakes. In the world of Formula 1, there have been resounding marketing and sponsors[...]
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