Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
September 2, 2024
Formula E Calendar 2024/2025 Season 11
The Formula E, the world championship of electric single-seaters, continues to grow in popularity and importance. As Season 11, which will take place between 2024 and 2025, approaches, it is [...]
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August 27, 2024
Sports sponsorship? It works with customized projects
The sports sponsorship is an ever-evolving industry, and in motorsport, where speed and adrenaline are the stars, the personalization of sponsorship projects has become a crucial element for [...]
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August 22, 2024
How to Engage Hyperdigital Motorsport Audiences through Ad Hoc Content Creation
How Digital Content Consumption is Changing in Motorsport The global spread of smartphones and increasing Internet connection speeds are radically transforming the way sports content is consu[...]
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August 13, 2024
The Strategic Edge of Motorsport Sponsorship
Why Top Executives Choose Motorsport Sponsorship for Optimal Brand Exposure In the fast-paced world of marketing, the strategic edge of motorsport sponsorship has become increasingly apparent[...]
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August 8, 2024
Licensing in Motorsport: The Key to Expanding Your Market.
In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]
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August 7, 2024
Breaking Barriers: The Surge of Women in Formula 1
The Formula 1 landscape, historically dominated by male drivers, is witnessing a groundbreaking shift as women enter the fray and shatter long-standing barriers. The growing presence and enth[...]
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July 30, 2024
Understanding Formula 1 Flags: A Comprehensive Guide for Beginners and Enthusiasts
Formula 1 is a captivating sport that enthralls millions worldwide, yet its complexities can be challenging for newcomers to grasp. A fundamental aspect that both novices and seasoned fans mu[...]
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July 18, 2024
F1 Sponsorship: Why Agencies Deliver Better Results than Direct Deals
Why Independent Agencies Outshine Direct Deals in F1 Sponsorship Navigating the dynamic world of Formula1 sponsorship demands more than a direct deal with a racing team; it requires the exper[...]
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July 17, 2024
Unlocking Opportunities: Why Sponsoring the Olympics is a Game-Changer for Brands
Sponsoring the Olympics is an unparalleled opportunity for brands to elevate their global presence and connect with a diverse audience. The Olympics, steeped in rich history and cultural heri[...]
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July 17, 2024
Are WEC cars faster than F1?
Motorsport enthusiasts often engage in spirited debates about the relative speeds of different racing categories. Two of the most advanced and prestigious forms of motorsport are the World En[...]
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July 16, 2024
Failed sponsorships in F1, the most egregious cases
Stories of failure often remain in the shadows, but it is these unspoken lessons that can prevent future mistakes. In the world of Formula 1, there have been resounding marketing and sponsors[...]
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July 15, 2024
Digital Transformation in Motorsport Sponsorship
The world of motorsport sponsorship is undergoing a seismic shift, driven by the rapid advancements in digital technology. As brands seek to maximize their return on investment and engage wit[...]
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July 11, 2024
How do you activate a sports sponsorship?
Sports sponsorship is a strategic partnership that offers brands the opportunity to connect with their target audience through the power of sports. By aligning with a sports entity, businesse[...]
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July 9, 2024
Do Formula E still swap cars?
Formula E, the all-electric racing series, has come a long way since its inception in 2014. One of the most interesting aspects of its early seasons was the practice of car swapping, a unique[...]
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July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
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July 8, 2024
Here’s how dedicated APPs will change fan engagement and results for sponsors for the better
In the ever-changing world of motorsport and sports sponsorship, technology is playing an increasingly crucial role. One of the most significant innovations in recent years is dedicated appli[...]
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July 8, 2024
NASCAR Race Length: How Long Do Races Last?
A NASCAR race is defined by a set distance in miles or laps rather than a fixed time, with most NASCAR Cup Series races covering between 300 and 600 miles. In terms of duration, these races t[...]
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July 5, 2024
MotoGP Suits Guide: Style and Functionality on the Track
La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]
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July 5, 2024
What are the 4 P’s of sports marketing?
Sports marketing is a crucial component to the success of any sports organization, whether it is a professional club, a sporting event, or a sports-related product. Central to this strategy a[...]
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July 5, 2024
What is a sports marketing company?
A sports marketing company offers event and athlete promotion and management services in the sports industry. [...]
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