Author: Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
July 15, 2024
Digital Transformation in Motorsport Sponsorship
The world of motorsport sponsorship is undergoing a seismic shift, driven by the rapid advancements in digital technology. As brands seek to maximize their return on investment and engage wit[...]
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July 11, 2024
How do you activate a sports sponsorship?
Sports sponsorship is a strategic partnership that offers brands the opportunity to connect with their target audience through the power of sports. By aligning with a sports entity, businesse[...]
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July 9, 2024
Do Formula E still swap cars?
Formula E, the all-electric racing series, has come a long way since its inception in 2014. One of the most interesting aspects of its early seasons was the practice of car swapping, a unique[...]
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July 9, 2024
The Subtle Boundary between Routine and Superstition in Motorsport: A Journey through Rituals and Beliefs
In the world of motorsport , the line between routine and superstition is often thin and blurred. Drivers and teams, immersed in a high-pressure, competitive environment, develop a set of rit[...]
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July 8, 2024
Here’s how dedicated APPs will change fan engagement and results for sponsors for the better
In the ever-changing world of motorsport and sports sponsorship, technology is playing an increasingly crucial role. One of the most significant innovations in recent years is dedicated appli[...]
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July 8, 2024
NASCAR Race Length: How Long Do Races Last?
A NASCAR race is defined by a set distance in miles or laps rather than a fixed time, with most NASCAR Cup Series races covering between 300 and 600 miles. In terms of duration, these races t[...]
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July 5, 2024
MotoGP Suits Guide: Style and Functionality on the Track
La MotoGP is not only a spectacle of breathtaking speed and sublime riding skills, it is also a showcase of cutting-edge technology and unparalleled style. Among riders’ essentials, Mot[...]
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July 5, 2024
What are the 4 P’s of sports marketing?
Sports marketing is a crucial component to the success of any sports organization, whether it is a professional club, a sporting event, or a sports-related product. Central to this strategy a[...]
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July 5, 2024
What is a sports marketing company?
A sports marketing company offers event and athlete promotion and management services in the sports industry. [...]
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July 4, 2024
Why does MotoGP have a reverse gearbox?
La MotoGP , the top category of world motorcycling, is a fascinating and complex world full of advanced technologies and innovative technical solutions. Prominent among these is the reverse g[...]
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July 3, 2024
Sponsoring in motorsport: the combination of adrenaline and marketing strategy
Run and Win: Thrill Sponsorships on the Track! [...]
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July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
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June 28, 2024
From Track to Tech: Leveraging WSBK Sponsorships for B2B Growth
The roar of engines, the smell of burning rubber, and the thrill of high-speed competition – these are the hallmarks of the Superbike World Championship (WSBK). But beyond the excitement on[...]
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June 27, 2024
The Future of Formula E Sponsorship: Trends and Opportunities for 2025
As Formula E races towards its second decade of existence, the all-electric motorsport series continues to evolve and attract increasing interest from sponsors and partners. With sustainabili[...]
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June 27, 2024
Sports Marketing Activations: A Comprehensive Guide
Sports Marketing Activations In the ever-changing world of sports marketing, there is only one fixed point: activations. Activations play a pivotal role in connecting brands with their target[...]
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June 26, 2024
Turbocharge Your Brand: The Ultimate Guide to Choosing a Sports Marketing Agency
Ever wondered how some brands always seem to be in the fast lane, effortlessly capturing the public’s imagination and loyalty? It’s no coincidence. They’re likely harnessing[...]
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June 15, 2024
The 24 Hours of Le Mans: The World’s Greatest Motorsport Event
“The 24 Hours of Le Mans” stands as a beacon of endurance, speed, and innovation in the world of motorsport. Since its inception in 1923, this legendary race has captivated audiences and [...]
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June 13, 2024
A Deeper Look into Racetrack Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
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May 1, 2024
Emerson Fittipaldi: The Brazilian Pioneer Who Revolutionised World Motorsport
Emerson Fittipaldi, a name that resonates like a legend in the world of motorsport. An extraordinary driver, visionary entrepreneur and tireless ambassador of motor racing, Fittipaldi has lef[...]
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April 21, 2024
Making the Most of the Potential of Sponsoring Agencies.
Introduction: The Strategic Importance of Sponsorships In motorsport, sponsorships play a crucial role not only in funding teams and events, but also in building lasting and relevant brands. [...]
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