In MotoGP, Sport Sponsorship

I put myself in the shoes of the Marketing director or Sponsorship Manager for a company needing to contact a MotoGP team in order to gather information on sponsorship packages.

Maybe this manager types on Google “how to contact a MotoGP Team” or “Team/MotoGP Team contacts” and, with a little luck and patience, in one click he is in direct dialogue with the teams.

Sponsorship landscape: better to have more options

Certainly, the above-mentioned method is a way to be considered, but is it the best?

The risk is to receive one-directional information and, of course, listen to the only option given by that team, who certainly would not mention if other teams have better possibilities to offer you.

Think about it: what would happen if, vice-versa, a potential customer was to contact you directly? Would you ever tell him there are other opportunities, maybe with some of your competitors? I doubt it…and we need to think about it.

Perhaps, after all, there is a better way to get in touch with the teams. Also maybe you do not need to contact Team X or Y because they are already engaged with a competitor in your industry, or maybe they do not have available spaces for your budget needs.

How to contact the MotoGP Teams

 


Aprilia Racing Team Gresini

Aprilia: background and information

Hailing from Noale, Italy, the Aprilia Racing Team Gresini is the combined effort of one of Italy’s top motorcycle brands and one of MotoGP’s most popular names, Fausto Gresini. After a difficult start to their MotoGP comeback, the Italian outfit have shown a highly improved motorcycle and a strong team. It’s now high time for Aprilia to start reaping the deserved results

Riders:

Aleix Espargarò (ESP)  born 30/07/1989, Number: 41

Lorenzo Savadori (ITA) born 04/04/1993, Number: 32

How to contact the Aprilia Racing Team Gresini MotoGP Team

Website: gresiniracing.com/aprilia-racing-team-gresini-motogp/

Facebook: GresiniRacing

Instagram: GresiniRacing


Ducati Lenovo Team

Ducati: background and information

Bologna’s finest has also often been MotoGP’s fastest. Nonetheless, after Casey Stoner’s success in 2007, Ducati have struggled to make it to the title. Andrea Dovizioso proved to be a strong title contender in the past years, but eventually had to surrender -again- to Marc Marquez. Borgo Panigale decided once again for the Australian way and chose Townsville sensation Jack Miller alongside former freshman Francesco Bagnaia.

Riders:

Jack Miller (AUS) born 18/01/1995 – Number: 43

Francesco Bagnaia (ITA) born 14/01/1997 – Number: 63

 

How to contact the Ducati Lenovo MotoGP Team

Website: ducati.com/it/it/racing/motogp/home

Instagram: ducaticorse

Facebook: Ducati


LCR Honda

LCR Honda: background and information

The LCR Honda outfit (the name standing for Lucio Cecchinello Racing) has been one of the most recognizable and successful satellite teams to take to the grid in the past 20 years of motorcycle racing. Thanks to the vision of Lucio Cecchinello and a team of passionate and creative professionals, LCR enjoyed notable success in the Cal Crutchlow era, with several podiums and a couple wins. Now the Monaco squad lines up Japanese hero Taka Nakagami and the youngest of the Marquez brothers, Alex.

Riders:

Alex Marquez (SPA)born 23/04/1996 – Number: 73

Takaaki Nakagami (JPN)born 9/02/1992 – Number: 30

 

How to contact the LCR Honda MotoGP Team

Website: lcr.mc/

Facebook: LCRHondaMotoGPTeam

Instagram: lcr.team


Monster Energy Yamaha MotoGP

Monster Energy Yamaha MotoGP: background and information

Possibly one of MotoGP’s most popular teams ever, the Yamaha Factory Racing squad has been linked with some of the finest names in two-wheel racing, from Lorenzo to Rainey to -of course- 9-time World Champion Valentino Rossi. After the departure of The Doctor, Lin Jarvis and his team decided it was time to give a works ride to french sensation Fabio Quartararo, who has been lees than disappointing to say the very least. Maverick Vinales is also on the team, but the Spaniard has only been showing glimpses of his immense talent so far.

Riders:

Maverick Vinales (ESP) born 12/01/1995 – Number: 12

Fabio Quartararo (FRA) born 20/04/1999 – Number: 20

 

How to contact the Monster Energy Yamaha MotoGP Team

Website: yamahamotogp.com

Facebook: yamahamotogp

Instagram: yamahamotogp


Petronas Yamaha SRT

Petronas Yamaha SRT: background and information

The Sepang Racing Team have been the headline story for MotoGP in 2020. Not only Morbidelli and Quartararo proved to be a solid choice on the riders front, but the technical front also showed impressive consistency. The satellite Yamaha was often ahead of the pack, and the dynamic duo brought important silverware back home in Malaysia. For 2021, Petronas Yamaha signed Valentino Rossi, but the Italian hasn’t quite found his pace yet on the now-not-so-competitive Yamaha challenger.

Riders:

Valentino Rossi (ITA) born 16/02/1979 – Number: 46

Franco Morbidelli (ITA) born 4/12/1994 – Number: 21

 

How to contact the Petronas Yamaha SRT Team

Website: yamaha-racing.com/motogp/teams/petronas-yamaha-srt/

Facebook: SepangRacingTeam

Instagram: Sepangracingteam


Pramac Racing

Pramac: background and information

Ducati’s fiercest ally nests in the hills of Tuscany, where businessman Paolo Campinoti has built his Pramac kingdom. Pramac Ducati Racing might as well be a satellite outfit, but sure is a competitive one and it should not surprise that french Top Gun Zarco is only 14 points shy from the top spot in the riders’ championship in June 2021.

Riders:

Johann Zarco (FRA) born 16/07/1990 – Number: 5

Jorge Martin (SPA) born 29/01/1998

 

How to contact the Pramac Racing Team

Website: pramacracing.com

Facebook: PramacRacing

Instagram: pramacracing


Red Bull KTM Factory Racing

When KTM made their return to the track in 2017 everybody knew they were going to make for a strong contender. They weren’t wrong. Propelled by an incredible work ethic and with a little help from fellow countrymen Red Bull, KTM have improved their bike also thanks to the tips and tricks of MotoGP legend Dani Pedrosa. Brand Binder and Miguel Oliveira -albeit not the most talked-about guys in the paddock- make for a strong and aggressive pair who always provide for very exciting and effective racing.

KTM: background and information

Riders:

Brad Binder (SAF) born 11/08/1995 – Number: 33

Miguel Oliveira (POR) Born 4/1/1995 – Number: 88

 

How to contact the Red Bull KTM Factory Racing Team

Website: ktm.com/it-it/racing/road-racing.html

Facebook: Official.KTM

Instagram: ktm_official


Repsol Honda Team

Honda HRC: background and information

It might not be the best year to judge Honda HRC’s performance. After Marc Marquez’s terrible injury in 2020, the Tokyo powerhouse have struggled to find their way back to the top. The orange machine is less than friendly and -apparently- can only be tamed by a world Champion, making it pretty difficult for Pol Espargaro to sit where he thought he should sit. But never, ever underestimate a Champion. And Honda sure is.

Riders:

Marc Marquez (SPA) born 17/02/1993 – Number 93

Pol Espargaro (SPA) born 10/6/1991 – Number: 44

 

How to contact the Repsol Honda MotoGP Tea

Website: motogp.hondaracingcorporation.com

Facebook: hondaracingcorporation

Instagram: hondaracingcorporation


Sky VR46 Avintia

Sky VR46: Background and information

Young blood Enea Bastianini and Luca Marini complete the lineup for the VR46 Avintia Team, aka the Esponsorama racing Team. VR46 and Italian broadcaster SKY have put their money where their mouth was and sponsored a forward-looking project thats racing on Ducati metal. The youngsters have shown talent and commitment but it’s a long way to the top if the wanna rock and roll.

Riders:

Enea Bastianini (ITA) born 30/12/1997

Luca Marini (SPA) born 10/08/1997 – Number: 10

 

How to contact the Sky VR46 Avintia MotoGP Team

Website: http://esponsorama.ad/es/motogp/

Facebook: realeavintia/

Instagram: realeavintia/


Team SUZUKI ECSTAR

SUZUKI: background and information

The 2020 World Champions have a lot to do with the Japanese way. They are calm, precise, balanced and methodical. And so is their bike: the GSX-RR is a powerful yet docile beast, doing wonders on every type of track. To complete the picture, spaniard Joan Mir brought speed and intelligence to the Hamamatsu factory, showing the world what a clever man can do on a clever bike.

Riders:

Joan Mir (SPA) born 01/09/1997 – Number: 36

Alex Rins (SPA) born 08/12/1995 – Number: 42

 

How to contact the Suzuki Ecstar MotoGP Team

Website: suzuki-motogp.com/

Facebook: suzukimotogp

Instagram: suzukimotogp/


Tech 3 KTM Factory Racing

Tech 3: background and information

Another year, another round for Hervè Poncharal. One of MotoGP’s long standing names, Poncharal has severed ties with old friends at Yamaha to enjoy a breath of fresh Austrian air and is now fighting to find rythm with a new lineup (Lecuona, Petrucci), a new bike and a new, erm, philosophy. But he’ll manage, as he always does.

Riders:

ker Lecuona (SPA) born 6/1/2000 – Number: 27

Danilo Petrucci (ITA) born 24/10/1990 – Number: 9

 

How to contact the Tech 3 KTM Factory Racing

Website: motogp.teamtech3.fr

Facebook: Tech3Racing1

Instagram: Tech3Racing


Get in touch with a sports marketing agency instead?

Given the amount of different options on the table, it is better to contact a sports marketing agency that will offer you an effective sports marketing consultancy, listening to your goals and needs and crafting the most appropriate solution for your company.

But remember that without an idea of ​​budget no agency can help you or offer any solutions. In short, if you do not have a budget but only hypotheses you run the risk of wasting your time and not receiving the support you are looking for.

If instead you have clear ideas and you need the support of those who can do the first quick checks at an early stage, then call us without hesitation and we will guide you wisely in the world of one of the most exciting sports in the world. A sport, MotoGP, still able to offer extraordinary opportunities and ROI figures that will make you smile.

The same goes, of course, in case you need to contact teams of Formula E (Discover more about Formula E Angency), Formula 1, MotoE, Moto2 and Moto3 and every team in general.

Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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