By Riccardo Tafà| Posted April 24, 2026 | In Sport News, Sport Sponsorship, Sports Marketing
By Riccardo Tafà| Posted April 24, 2026 | In Sport News, Sport Sponsorship, Sports Marketing
A Formula 1 grid carries between 10 and 15 sponsors per car. Across all ten teams on a given race weekend, that represents potentially 150 commercial relationships operating simultaneously at different investment levels, with different rights, different obligations, and different commercial logics. Understanding the types of motorsport sponsorship — what each one actually delivers, what it costs, and which is the right entry point for a specific brand objective — is the foundational question that determines whether a motorsport investment works or simply occupies space on a balance sheet.
Motorsport sponsorship is not a single product. It is a layered commercial system in which brands can enter at multiple levels, each carrying a distinct combination of visibility, rights, access, and cost. Teams in Formula 1 alone carry between 10 and 50 commercial partners simultaneously across those tiers, with investment levels in 2026 ranging from under $500,000 for associate positions to over $100 million per year for title partnerships. F1’s total sponsorship spend is expected to exceed $3 billion in 2026.[1]
Each tier delivers materially different outcomes. A title sponsor’s brand name is woven into the team’s identity across all communications. An associate sponsor’s logo appears on the rear wing. Both are on the same car, at the same race, in the same broadcast — but the commercial experience, the hospitality allocation, the content rights, and the measurement story are entirely different. Brands entering the market with a clear understanding of types of sponsorship in sport make better decisions, negotiate better deals, and generate better returns. Those who don’t tend to discover the difference retrospectively.
The sponsorship pyramid moves from maximum investment and integration at the top — title sponsorship — down through primary/principal, associate, official partner, and technical partner, with driver and series-level arrangements sitting alongside the team tier as parallel structures rather than below it. Higher investment means higher visibility, deeper integration, broader rights, and more prominent hospitality access. Lower investment means more targeted, specific use cases — and, in many cases, better value for brands whose objectives don’t require broadcast primacy.
To understand how these tiers fit into the broader commercial framework, the guide on how does motorsport sponsorship work covers the full deal structure, negotiation process, and brand rights in detail.
Title sponsorship is the deepest form of commercial integration available across all types of motorsport sponsorship. The brand’s name becomes part of the team’s operational identity — embedded in the team name used across all official communications, broadcasts, media coverage, and digital content. This is not logo placement. This is brand fusion.
What a title sponsor receives extends across every dimension of the partnership: the brand name in the team title, primary logo placement on the highest-visibility areas of the car (nose cone, engine cover, full sidepods), all team uniforms and race suits, every press release, every social post, every motorhome fascia, every piece of paddock real estate. Rights typically include extensive hospitality allocation, driver access for brand activations, full co-branded content creation rights, and category exclusivity across the entire team’s commercial portfolio.
Cost ranges reflect the platform being purchased. In Formula 1, a title or principal sponsorship typically ranges from $20 million to $100 million or more per year, while title deals run from approximately $10 million to $30 million annually. In NASCAR, a primary deal for a full Cup Series season can range from $350,000 to $500,000, making sponsorship in NASCAR one of the most accessible premium-sport entry points for US-market brands. LVMH’s series-level commitment — €1 billion across ten years, announced in late 2024 — establishes the outer boundary of what structural investment in motorsport currently looks like.[2]
Title sponsorship is most effective for large global brands seeking maximum brand fusion: the goal is not to be seen on the car but to become part of the car’s identity in the public consciousness. It is the difference between advertising and belonging.
Oracle’s relationship with Red Bull Racing, valued at approximately $100 million per year, delivers technology brand credibility amplification at a scale no enterprise software advertising campaign can replicate. Being embedded in the most successful team in the sport’s recent history, across every broadcast in 24 countries, creates an association between Oracle’s infrastructure and F1’s technical extremity that is both genuine and commercially potent.[3]
HP’s title partnership with Scuderia Ferrari represents the first time a technology brand has held the primary commercial position at the most storied name in the sport. For HP, the association signals premium technology positioning in a way that its traditional PC and printer heritage alone could not sustain. The partnership is as much a repositioning exercise as a brand awareness play.
Mastercard’s ‘Team Priceless’ programme with McLaren takes a different approach: rather than simply placing the brand on the car, Mastercard has built a co-created consumer narrative around the partnership, integrating fan experience into the brand’s existing ‘Priceless’ platform and generating content that functions independently of the race calendar. The sponsorship is the infrastructure. The campaign is what actually reaches consumers.
Below the title tier sits the principal or primary sponsorship level — the one to three brands per team that carry the highest commercial investment without receiving the naming integration of a title deal. This is the most common entry point for large brands with significant budgets who need prominent broadcast visibility, comprehensive rights access, and deep hospitality integration, but whose brand strategy does not require the full identity merger of a title arrangement.
A primary sponsor’s logo occupies the highest-visibility positions available below the title tier: sidepods, front wing, engine cover (in the title sponsor’s absence from those areas), and prominent race suit positioning. The brand appears in all team communications, receives substantial hospitality allocation, has access to driver appearances for activation purposes, and typically holds category exclusivity within its product segment. Content and social amplification rights are standard at this level.
Cost in Formula 1 ranges from approximately $5 million to $20 million per year. The distinction from title level is not simply one of price — it is one of brand integration depth. A primary sponsor gains access, rights, and visibility; it does not gain identity. For brands whose goal is awareness and association rather than full name integration, this often represents better commercial value than the title tier. Google Chrome’s relationship with McLaren and Aramco’s partnership with Aston Martin both operate at or near this level. In both cases, the visibility delivered is substantial. The brand equity of the team name, however, remains the team’s own.[5]
Associate sponsorship is where most brands begin their motorsport journey — and where a significant proportion of them remain, because the commercial logic is more compelling than the position on the car might suggest. An associate partner’s logo appears on less prominent areas: the rear wing, mirrors, helmet, race suit secondary positions, and team infrastructure. Access to team digital assets for social and content use is typically included. Hospitality is more limited than at the principal level but still functions as a meaningful commercial tool, particularly in F1 paddock environments where the exclusivity of access is itself the value proposition.
Cost at the associate level ranges from approximately $500,000 to $5 million per year in Formula 1. In NASCAR, where the series’ 36-race structure creates a different commercial dynamic, associate-level investment can begin at $15,000 to $40,000 per race. This makes motorsport genuinely accessible to brands that assumed it was structurally beyond their budget.
The strategic logic of associate entry is sound for two reasons. First, it delivers the hospitality, content, and social amplification rights that generate the most commercially attributable returns without requiring the investment levels that principal or title positions demand. Second, multi-year associate relationships frequently develop into principal upgrades as the brand accumulates evidence of ROI and deepens its integration with the team’s commercial ecosystem.
The honest answer is: very little, and the distinction is largely terminological rather than structural. “Associate sponsor,” “secondary sponsor,” “supporting sponsor,” and “minor partner” are used interchangeably by different teams across different series to describe the same commercial tier. The rights package — not the label — is what determines the value of any deal in this range. Brands evaluating associate-level opportunities should focus on what the contract specifies, not on what the team chooses to call the arrangement in their marketing materials.
Official partner status represents a distinct commercial structure from the visibility-based tiers above. An official partner does not necessarily require prominent car real estate. What the arrangement grants is the promotional use of the team’s IP — logos, imagery, and official partner designation — across the brand’s own marketing campaigns, the right to use the partnership in advertising and trade communications, category exclusivity within the team’s partner portfolio, and typically some level of trackside presence and digital amplification.
This structure is most valuable for brands that are already widely recognized and whose primary objective is sales activation and category ownership rather than awareness building. Heineken’s relationship with Formula 1 as an official series partner demonstrates the model at scale: category exclusivity across the entire championship, the Greener Bar sustainability activation, and the right to use F1 branding across its entire consumer marketing ecosystem — none of which requires Heineken’s logo to occupy a prominent position on any specific car. The brand achieves its commercial objectives through IP rights and campaign integration rather than broadcast logo seconds. Cost varies considerably depending on the scope of rights and the level of category exclusivity included. To understand how activation rights like these are deployed effectively, the guide to motorsport sponsorship activation covers every activation format in detail.
A technical partnership is a fundamentally different commercial arrangement from any of the visibility-based tiers. Rather than paying for marketing rights, a technical partner supplies products or services — fuel, lubricants, tyres, electronics, software, engineering materials — to the team, in exchange for co-branding rights and the commercial ability to use the relationship as marketing proof. The core proposition is unique to motorsport: no other sport allows a brand to have its product tested under the most extreme performance conditions in the world, and then market that fact to consumers with complete credibility.
Shell’s partnership with Ferrari — the longest continuous sponsorship in Formula 1 history, running since 1929 at an estimated current value of around $40 million per year — is the archetype. The Shell fuels and lubricants that run in Ferrari’s race cars are the same molecular starting point as the products sold in Shell forecourts. That connection is real, and it is the most powerful product credibility claim available in consumer marketing. Pirelli’s position as Formula 1’s exclusive tyre supplier turns 24 race weekends a year into a continuous proof-of-concept demonstration viewed by hundreds of millions of people. AWS’s relationship with F1 — embedding Amazon Web Services’ cloud computing and machine learning infrastructure into the sport’s data analytics layer — demonstrates technical performance at a scale that enterprise cloud advertising simply cannot achieve independently.
Cost ranges from approximately $500,000 to $15 million or more per year, depending on the depth of technical integration and the scope of co-branding rights. Technical partnerships are most naturally suited to automotive, technology, engineering, software, and materials brands.
The distinction is one of depth. A technical partner implies active product integration, genuine performance testing, and often some form of joint R&D or development collaboration — Shell co-developing fuel formulations with Ferrari engineers is a technical partnership in its fullest expression. An official supplier arrangement is narrower: product supply, logo rights, and official designation, but without the strategic depth of integrated development work. Teams and series use these terms inconsistently, which means brands evaluating arrangements in this tier need to examine the specific rights language in any proposed agreement rather than accepting the label at face value.
The choice between sponsoring a team and sponsoring a series is the most strategically significant decision a brand can make when entering types of motorsport sponsorship. Each structure delivers a fundamentally different commercial experience.
LVMH with Formula 1, Aramco with Formula 1, DHL with Formula 1 — delivers brand presence across every team at every race in every country the championship visits. The reach is unmatched. The commercial logic is brand ubiquity rather than tribal loyalty: series-level sponsors are associated with the sport itself, not with any particular team’s success or failure. The budget requirements are correspondingly larger, and the competitive landscape is effectively the entire motorsport category rather than a single team’s fan community. Brands interested in the series-level opportunity in electric racing should also consider Formula E Sponsorship, which offers urban circuit access and strong ESG brand alignment that traditional series cannot match
It provides something the series level cannot: the intensity of fan tribal connection. Ferrari fans are not generic motorsport enthusiasts. They are Ferrari fans — a category with a decades-long emotional history and a purchase loyalty that academic research has consistently found to transfer to the team’s commercial partners. A brand embedded in a specific team’s identity reaches a more concentrated, more emotionally engaged audience than any series-wide exposure can achieve. Most brands start at the team level. The depth of relationship it enables is difficult to replicate at a large scale.
For a full comparison of what each platform delivers in terms of commercial return, the guide to the benefits of motorsport sponsorship covers every ROI category in detail. And for brands focused on endurance racing, the dedicated guide to WEC Sponsorship covers Le Mans and the World Endurance Championship in full.
Driver sponsorship occupies a distinct position in the commercial hierarchy among the seven main types of sponsorship in sport. Brands sponsor individual drivers separately from — and sometimes in addition to — their team partnerships, placing logos on the driver’s helmet and race suit while accessing their personal social media channels, public appearances, and individual brand partnerships. The result is a more personal, more intimate commercial relationship than team sponsorship can deliver: the brand becomes associated not with a constructor, but with a specific human being and everything that person represents to their fans.
The format is most effective for lifestyle, consumer goods, and personal-connection brands for whom the driver’s personality and values are genuinely aligned with the brand’s positioning. It is also, in many cases, more accessible than team-level deals: driver personal sponsorships at the F1 level typically range from $500,000 to $5 million per year, depending on the driver’s profile and social reach. A well-known historical example is Monster Energy’s long-running personal deal with Lewis Hamilton during his Mercedes years — a partnership that ran alongside his team’s own commercial roster and demonstrated how lifestyle brands can build deep, personal fan associations independently of team-level arrangements. One structural note: driver personal deals must always be checked against the team’s category conflict provisions, as team-level exclusivity agreements can restrict a driver’s ability to hold certain personal partnerships independently.
The following table provides a structured reference for the sponsorship tiers discussed above. Cost ranges reflect Formula 1 as the benchmark series; other series will vary accordingly —
| Tier Type | What You Get | Cost Range (F1) | Ideal Brand Profile | Real Example |
| Title / Naming Rights | Team name integration, primary car/suit positions, full rights package, category exclusivity | $20M–$100M+/yr | Global brands seeking maximum brand fusion | HP × Scuderia Ferrari, Oracle × Red Bull |
| Primary / Principal | High-visibility car positions, full comms integration, hospitality, driver access, and content rights | $5M–$20M/yr | Large brands seeking awareness and association | Google Chrome × McLaren, Aramco × Aston Martin |
| Associate | Secondary car/suit positions, digital asset access, and limited hospitality | $500K–$5M/yr | Brands testing motorsport or targeting hospitality ROI | Various mid-market and regional brands |
| Official Partner | Team IP/logo use rights, category exclusivity, campaign integration, and limited trackside presence | Varies | Established brands seeking sales activation and IP rights | Heineken × Formula 1 |
| Technical Partner | Co-branding, performance proof marketing, joint R&D, credibility association | $500K–$15M+/yr | Automotive, tech, engineering, materials brands | Shell × Ferrari, Pirelli × F1, AWS × F1 |
| Driver Sponsorship | Helmet/suit logo, personal social amplification, driver appearance rights | $500K–$5M/yr | Lifestyle, consumer goods, personal-brand-aligned brands | Monster Energy × Lewis Hamilton |
| Series-Level | Presence across all teams and all races, maximum reach, category exclusivity series-wide | $10M–$100M+/yr | Global brands seeking championship-wide association | LVMH × Formula 1, Aramco × Formula1 |
Selecting the right types of motorsport sponsorship for your brand should follow a four-question logic sequence rather than a budget conversation.
Awareness-building — particularly in markets where the brand has limited existing presence — favours title or primary sponsorship with maximum broadcast visibility. B2B pipeline development favours any tier with substantial hospitality allocation, regardless of car prominence. Sales activation favours official partner structures with strong IP rights. Product credibility favours technical partnerships. The objective determines the tier. The tier determines the budget requirement.
Using the cost brackets established above: title-level F1 entry requires $20 million or more; primary entry requires $5 million to $20 million; associate entry begins at $500,000; NASCAR associate can begin at $15,000 per race. Technical and driver partnerships offer alternative structures for brands with specific credibility or personal-brand objectives.
A brand targeting US mass-market consumers should be looking at NASCAR before F1. A brand targeting Asia-Pacific markets should be evaluating MotoGP before any European series. A brand with a global B2B objective and an affluent target demographic is correctly positioned in F1. Misaligning the series to the audience is the most common and most costly error in motorsport sponsorship.
If a direct competitor already holds a partnership in a target team or series, the delay in entering compounds the disadvantage. If the field is open, moving first creates a structural advantage that the passage of time only reinforces.
For a deeper understanding of how sponsorship ROI is structured and measured across all these tiers, the guide to motorsport sponsorship ROI provides the full measurement framework.
The structural evolution of motorsport sponsorship is accelerating in four directions simultaneously, each of which changes what brands should be negotiating for when they enter any tier.
AI and real-time measurement are ending the post-season wrap report era. Relo Metrics’ computer vision now tracks logo exposure across every global broadcast within hours of a race — not weeks later. Brands investing in any tier from associate upward can now receive near-real-time brand exposure data, enabling mid-season optimization rather than retrospective analysis. The implications for rights negotiations are significant: measurement transparency raises accountability on both sides of any deal.
Formula E’s all-electric racing in urban circuits across Asia, Europe and the Americas gives ESG-aligned brands access to a demographic that associate-level team sponsorship in traditional series cannot reach. The WEC’s LMDh hybrid technology creates a road-relevance narrative for automotive and energy brands. Formula 1’s net-zero 2030 commitment adds a values-alignment layer to title and primary partnerships that was not commercially available five years ago.[4]
Creator partnerships now generate 40% higher engagement than standard brand content; social content series, AR campaigns, and race-week streaming integrations mean the commercial return on any tier’s content rights continues to grow independently of the race calendar. Brands that negotiate content rights carefully — and activate them year-round — consistently outperform brands that treat race weekends as the only activation window.[5]
is the move from logo placement as the primary value metric to experience design as the central commercial currency. The brands that structure their rights packages to capture experience rights — hospitality, fan zone access, content co-creation, driver appearance rights — alongside visibility rights are the ones that will define what motorsport sponsorship ROI looks like by 2030. For a complete view of the advantages each tier can deliver, the guide to the benefits of motorsport sponsorship covers every commercial return category in detail.
Knowing the difference between a title sponsor and an associate partner is the starting point. Choosing the right tier for your brand’s specific commercial objectives, budget, geographic priorities, and category conflict situation is where most brands need expert support — and where most generic sports agencies fall short.
RTR Sports Marketing has been operating as an independent motorsport sponsorship agency since 1995. We work exclusively on the brand side: we are not affiliated with any team, series, or driver management organization, which means every tier recommendation we make is built around your objectives, not our preferred inventory.
We apply our 30 years of pricing benchmarks to tell you what any given tier in any given series actually costs — not what a team’s commercial deck says it costs. We map category conflicts before you approach any property. We negotiate rights packages across all seven tiers covered in this guide, with specific attention to ensuring the activation rights, content rights, hospitality allocation, and exclusivity provisions match what the investment level is supposed to deliver. And we commission independent third-party measurement — not the team’s own wrap report — so the ROI from whichever tier you select is verifiable and defensible at the board level.
The main types of motorsport sponsorship are: title sponsorship (naming rights, highest investment), primary or principal sponsorship (major visibility without naming rights), associate sponsorship (entry-level with logo on secondary areas), official partner sponsorship (IP and campaign rights), technical partnership (product integration in exchange for co-branding), driver sponsorship (individual driver endorsement), and series-level sponsorship (presence across an entire championship rather than one team). Each tier delivers different commercial outcomes and is suited to different brand objectives.
Title or principal sponsorship in Formula 1 typically ranges from $20 million to $100 million or more per year. HP’s title partnership with Scuderia Ferrari and Oracle’s deal with Red Bull Racing are among the most prominent current examples. LVMH’s series-level deal, valued at approximately €1 billion across ten years, represents the upper boundary of what structural investment in the sport currently looks like.
In practice, the terms are used interchangeably across the industry. “Associate sponsor,” “secondary sponsor,” “supporting sponsor,” and “minor partner” all describe the same commercial tier: logo placement on secondary car and suit areas, limited hospitality, access to team digital assets, but no naming rights and less prominent broadcast visibility than a principal partner. The specific rights in any proposed deal matter considerably more than whatever label the team chooses to apply to the arrangement.
A technical partnership is an arrangement in which a brand provides products or services — fuel, lubricants, tyres, software, hardware, or engineering components — to a team in exchange for co-branding rights and the ability to market the relationship commercially. Shell and Ferrari (since 1929), Pirelli and Formula 1, and AWS and Formula 1 are established examples. The core marketing claim available through a technical partnership — product performance under the most extreme conditions in the world — is one that no advertising campaign can replicate independently.
Team-level sponsorship delivers deeper brand integration, fan tribal loyalty, and driver access. Series-level sponsorship delivers broader reach across all teams and all races, with category exclusivity across the entire championship. Most brands start at the team level, where the relationship is more concentrated and the activation opportunities are more personal. Series-level deals are typically the domain of global brands with eight-figure annual budgets and a primary objective of maximum geographic reach rather than fan-community depth.
RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
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Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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