Formula1

Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top [...]

Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and [...]

Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to [...]

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]

But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a popular destination especially for a specific target group of people who can reside in any [...]

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their [...]

One of the most relevant topics in recent weeks concerns the budget cap for F1 teams, combined with the possible introduction of a salary cap for drivers. In addition to the purely technical [...]

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vegas to [...]

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

A couple of weeks left to the new F1 season, which will start with the Bahrain Grand Prix on March the 20th. Huge changes from the past for the new era of motorsport: all the teams seem focused [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]