Formula1

We talked and wrote about activations several times and we won’t be stopping soon. Yes, because sponsorship activations in sport are a fundamental and pivotal part of any partnership and project [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is hard [...]

Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 413 points and it’s the sixth World Title for the British Driver and third in a row.  His team mate [...]

As the recent partnership between Adidas and Real Madrid shows, sports sponsorship campaigns can be worth big money – sometimes into millions of pounds/dollars/euros. Because of this, it’s [...]

Mercedes AMG Petronas’ Lewis Hamilton has won the 2018 Formula 1 Championship with 385 points and It’s the fifth World Title for the British Driver.  Sebastian Vettel with Ferrari [...]

2019 will see the introduction of the W Series, a women’s single-seater motorsport championship backed by the Fédération Internationale de l’Automobile (FIA). With six races [...]

The age of F1 drivers – how they appear to be getting younger and younger, and in turn less and less prepared – is one that comes up time and time again. The subject came up when 25-year-old [...]

Marténe (as the locals call it; otherwise known as Martina Franca), is a small town that lays on the slopes of the Apulian Murgia in southern Italy. It’s from this Apulian locale that Antonio [...]

Possibly one of the biggest WTF moments in this 2017 F1 Season, the Stroll-Vettel collision after the Sepang race left everyone scratching their heads for a couple minutes. Eventually, after a [...]

Jenson Button‘s wild card during the 2017 surely was one for the ages. The former F1 World Champion sat behind the wheel for McLaren at the historic Monaco venue, chiming in for Fernando [...]

The Vettel-Hamilton clash at Baku is possibly the biggest “hang on a minute” moment of the 2017 F1 season. Title contenders and arch-rivals made contact while lagging behind the [...]

Driver’s Championship Position Driver Points Nationality 1 Lewis Hamilton 363 GB 2 Sebastian Vettel 317 GER 3 Valtteri Bottas 305 FIN 4 Kimi Raikkonen 205 FIN 5 Daniel Ricciardo 200 AUS 6 [...]

Mercedes AMG Petronas’ Lewis Hamilton has won the 2017 Formula 1 Championship with 363 points. It’s the fourth World Title for the British Driver. Sebastian Vettel clinched the second [...]

The Formula One Group has confirmed that it is establishing its first permanent office in New York in order to increase its commercial and marketing reach in the US. The specific location of the  [...]

Pay-TV sports broadcaster ESPN has acquired the US rights for Formula One, the Liberty Media-owned elite global motorsport series, from the start of next year. Sean Bratches, managing director of [...]

The logo of the French finance company, which is a subsidiary of automobile manufacturer Renault, is to be shown on the R.S.17, the racing car driven by the Renault Sport team, starting this [...]

Network Ten’s current deal, signed as part of a rights-sharing agreement with Fox in 2015, includes exclusive rights to ten of Formula One’s 21 races this year, however the network terminated its [...]