Formula1

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]

But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a popular destination especially for a specific target group of people who can reside in any [...]

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their [...]

One of the most relevant topics in recent weeks concerns the budget cap for F1 teams, combined with the possible introduction of a salary cap for drivers. In addition to the purely technical [...]

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vegas to [...]

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

A couple of weeks left to the new F1 season, which will start with the Bahrain Grand Prix on March the 20th. Huge changes from the past for the new era of motorsport: all the teams seem focused [...]

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]

We are often asked if this is the right time to invest in Formula 1 and our answer goes always like this: it is always the right time to invest in Formula 1, now more than ever. Today we also [...]

We talked and wrote about activations several times and we shared and analyse many sports activations ideas and examples; we won’t be stopping soon. Yes, because sponsorship activations in sport [...]

Aaaaaaah, Formula 1, the pinnacle of motorsport, the highest form of four wheel racing and, without a doubt, one of the most popular sports in the world. While some claim that auto racing was [...]

Well-executed motorsport sponsorship can boost brands into global stardom. Not only a good sports marketing program in the pinnacle of two and four-wheel racing can provide a company with [...]

The Formula 1 calendar, after a difficult 2020, is destined to welcome back all 23 stages originally planned in its program. In light of the difficulties related to the epidemiological situation [...]

Formula 1 is a very, very strange sport to debate competitiveness. With only 22 drivers to line on the grid, and with an immense amount of talent needed to simply make it to the sport, it is hard [...]

What is Formula 1? And why all the questions? Formula 1 is the pinnacle of 4-wheel racing and the biggest series in motorsport. It’s a global sport, loved by millions, but also an important [...]