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Formula1

Home » Blog » Formula1
How Do Formula 1 Points Work? A Comprehensive Guide
By Emanuele Venturoli
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

How Do Formula 1 Points Work? A Comprehensive Guide

How do Formula 1 points work? This complex and fascinating system has a significant impact on the outcome of each racing season. In this in-depth analysis, we will explore the intricacies of the [...]

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Achieving Success Through Motorsport Brand Activation
By Emanuele Venturoli
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

Achieving Success Through Motorsport Brand Activation

As the world of motorsports continues to evolve, the importance of effective motorsport brand activation cannot be overstated. With a plethora of opportunities for brand exposure and fan [...]

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Maximizing ROI: Strategies for Haas F1 Sponsorship
By Emanuele Venturoli
In Formula 1, Formula1, Sport Sponsorship
Posted

Maximizing ROI: Strategies for Haas F1 Sponsorship

As a racing enthusiast, you must have heard about the MoneyGram Haas F1 Team and their recent sponsorship deal with, you guessed it, MoneyGram. This collaboration has sparked considerable [...]

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The Surprising Story Behind DHL’s Iconic Yellow and Red Branding: A Lesson from Formula 1
By Emanuele Venturoli
In Formula 1, Formula1
Posted

The Surprising Story Behind DHL’s Iconic Yellow and Red Branding: A Lesson from Formula 1

The Unlikely Intersection of Formula 1 and Global Logistics In the realm of global logistics, few brands stand as recognisable as DHL. Its ubiquitous yellow and red logo is a familiar sight in [...]

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DHL & F1: A longstanding partnership
By Finnegan Driscoll
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

DHL & F1: A longstanding partnership

At RTR we believe that great partnerships must be formed from sponsorship deals- DHL and F1 are a great example of that as they’ve collaborated to achieve remarkable growth. In 2021, DHL and F1 [...]

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Everything there is to know about the Aramco formula 1 sponsorship deal
By Riccardo Tafà
In Formula1, Sports Marketing
Posted

Everything there is to know about the Aramco formula 1 sponsorship deal

Saudi Arabian Oil Company, also known as Aramco, is a major sponsor of Formula 1. Aramco is one of the largest companies in the world by revenue and is the most profitable company globally. They [...]

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Niki Lauda, F1 and Beyond
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Niki Lauda, F1 and Beyond

Niki Lauda was a three-time world champion in Formula One , successful entrepreneur and aviation enthusiast. Lauda’s life has been punctuated by great achievements in any field, tumultuous [...]

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Motorsport sponsorship and the world of Formula 1 racing: an overview of different aspects of the game, some curiosities and some jargon you may have heard.
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Motorsport sponsorship and the world of Formula 1 racing: an overview of different aspects of the game, some curiosities and some jargon you may have heard.

Motorsports sponsorship is a crucial aspect of the racing industry, with billions of dollars invested each year to support teams, drivers and events. Sponsorship not only provides financial [...]

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Emerson Fittipaldi the Brazilian racing legend
By Riccardo Tafà
In Formula 1, Formula1
Posted

Emerson Fittipaldi the Brazilian racing legend

When it comes to Brazilian Formula 1 drivers, Ayrton Senna and Nelson Piquet are often the first names that spring to mind. However, before these racing giants, there was a man who not only paved [...]

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The Intricate World of Formula 1 Cars: Costs, Components, and Performance
By Riccardo Tafà
In Formula 1, Formula1
Posted

The Intricate World of Formula 1 Cars: Costs, Components, and Performance

The world of Formula 1 racing captivates millions of fans worldwide with its cutting-edge technology, extreme speeds, and fierce competition. One question that frequently arises among enthusiasts [...]

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Michael Schumacher: The F1 Legend and His Remarkable Legacy
By Riccardo Tafà
In Formula 1, Formula1
Posted

Michael Schumacher: The F1 Legend and His Remarkable Legacy

Michael Schumacher, born on January 3, 1969, in Hürth, Germany, is widely regarded as one of the greatest Formula 1 drivers of all time. His racing career is filled with incredible achievements, [...]

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Gilles Villeneuve: the extraordinary rise of one of the most incredible drivers ever
By Riccardo Tafà
In Formula 1, Formula1
Posted

Gilles Villeneuve: the extraordinary rise of one of the most incredible drivers ever

In the world of Formula 1, there are drivers who are remembered for their talent and others for their personality. But only a few are able to leave an indelible mark on the hearts and minds of [...]

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Formula 1 Sprint Shootout and Sprint Race: here’s what changes in F1 Saturday
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Formula 1 Sprint Shootout and Sprint Race: here’s what changes in F1 Saturday

Starting with the Baku Grand Prix in Azerbaijan 2023 (Baku Circuit, April 28-30, 2023), the Saturday of the Formula 1 changes face again, making way for a standalone day in which the Sprint [...]

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The Latin passion for Formula 1 explained
By Finnegan Driscoll
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

The Latin passion for Formula 1 explained

Latin Americans are known for being passionate, especially when it comes to sports, so much so that they have earned the name, fanáticos (fanatics). On top of that they are also very patriotic, [...]

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Does Puma Sponsor F1? Unveiling the Collaboration Between Puma and Formula 1 Racing
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Does Puma Sponsor F1? Unveiling the Collaboration Between Puma and Formula 1 Racing

In the world of sports, brand sponsorship is key to fostering team success, supporting athletes, and generating fan enthusiasm. Formula 1 racing, with its high-octane energy and global appeal, is [...]

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Maximizing ROI in communication with motor racing sponsorship packages
By Riccardo Tafà
In Formula 1, Formula1, MotoGP, MotoGP
Posted

Maximizing ROI in communication with motor racing sponsorship packages

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Unlock the Power of Formula 1 Sponsorship
By Emanuele Venturoli
In Formula1
Posted

Unlock the Power of Formula 1 Sponsorship

Formula 1 sponsorship is an increasingly popular way for businesses to reach a wide audience and create lasting brand recognition. It’s evident that numerous corporations are taking [...]

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The best drivers of Formula 1: Mario Andretti
By Emanuele Venturoli
In Formula 1, Formula1
Posted

The best drivers of Formula 1: Mario Andretti

Mario Andretti: a life for speed Mario Andretti is one of the greatest automobile drivers of all time. Born February 28, 1940, in Montona, Italy, Andretti grew up in the United States, where he [...]

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Monster Energy: A history in sports sponsorship
By Finnegan Driscoll
In Formula 1, Formula1
Posted

Monster Energy: A history in sports sponsorship

One of the world’s biggest brand’s, Monster Energy, make an interesting case study as they have used sports sponsorship to climb to the top of the energy drinks industry.

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Formula 1 unlocked: digital engagement that builds databases and lengthens user experience
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Formula 1 unlocked: digital engagement that builds databases and lengthens user experience

Just hours before the start of the Bahrain Grand Prix, the first round of the 2023 season, the Formula 1 is launching the “Formula 1 Unlocked” platform. It’s another piece of an [...]

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RTR Sports Marketing

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