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Formula1

Home » Blog » Formula1
 The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
By Finnegan Driscoll
In Formula1, Marketing Sportivo
Posted

The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals

Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]

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 Official 2023 F1 calendar – 23 races, 9 months of competition
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Official 2023 F1 calendar – 23 races, 9 months of competition

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 The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger
By Finnegan Driscoll
In Formula1, Sport Sponsorship
Posted

The Rolex – Formula 1 sponsorship: making the world’s top watch even bigger

Rolex became the official Formula 1 timekeeper back in 2013, and the brands have since proven to be a great match. In a sport where milliseconds matter, it would be difficult to find a better [...]

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 Motorsport Sustainability: How racing is getting greener and better
By Finnegan Driscoll
In Formula 1, Formula1, MotoGP, MotoGP
Posted

Motorsport Sustainability: How racing is getting greener and better

With global warming becoming a more serious issue by the day, it has become a moral obligation for us as people to make an effort to help offset the damage being done to our planet. Motorsport is [...]

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 Why do Formula 1 drivers wear hats?
By Emanuele Venturoli
In Formula 1, Formula1
Posted

Why do Formula 1 drivers wear hats?

Formula 1 drivers wear the hat for interviews, press conferences and moments with the public and media because it is a very important space of visibility for sponsors and brands. In the top [...]

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 How sponsorship is changing in motorsport: the 4 eras of sponsorship
By Emanuele Venturoli
In Formula 1, Formula1
Posted

How sponsorship is changing in motorsport: the 4 eras of sponsorship

Sports sponsorship, and especially motorsports sponsorship, is a flexible, three-dimensional marketing tool, whose role over the years has changed profoundly as the market, consumer and [...]

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 Web3 & Formula 1- How & why have their worlds collided?
By Finnegan Driscoll
In Formula 1, Formula1
Posted

Web3 & Formula 1- How & why have their worlds collided?

Web3 is not as complicated as you may think and its newly formed link with Formula 1 has made it essential to understand. Web3 has presented lots of new opportunities for companies looking to [...]

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 Formula 1 in the US: What’s behind its rise in popularity?
By Finnegan Driscoll
In Formula 1, Formula1, Sport Sponsorship, Sports Marketing
Posted

Formula 1 in the US: What’s behind its rise in popularity?

Formula 1 is a global sport, enjoyed by viewers all over the world, with the cumulative audience for the 2021 season reaching 1.55 billion.[i] The sport is growing at a rapid rate in recent [...]

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 How well do you know Formula 1? 10 terms to know
By Attilio Cesario
In Formula 1, Formula1
Posted

How well do you know Formula 1? 10 terms to know

How many times have you happened to watch a Formula 1 race on TV and heard very specific words from commentators, drivers, team principals or through team radios? Deepening knowledge of some of [...]

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 Why do Formula 1 drivers live in Monaco?
By Silvia Schweiger
In Formula 1, Formula1
Posted

Why do Formula 1 drivers live in Monaco?

But it is certainly not the climate, the sea and the luxury boutiques that make Monte Carlo such a popular destination especially for a specific target group of people who can reside in any [...]

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 How does a Formula 1 team make money
By Emanuele Venturoli
In Formula 1, Formula1
Posted

How does a Formula 1 team make money

The "pinnacle of motorsport" is a patchwork of technology, research, talent, production effort, logistical commitment and organizational resources. The economic commitment such an exercise [...]

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 Why do Formula 1 cars make sparks?
By Emanuele Venturoli
In Formula1
Posted

Why do Formula 1 cars make sparks?

The success, recent and past, of Formula 1 has much to do with the appeal of single-seaters and those who drive them. Since time immemorial, these extraordinary technical marvels (and their [...]

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 F1 and budget cap: the winning ‘formula’?
By Attilio Cesario
In Formula 1, Formula1
Posted

F1 and budget cap: the winning ‘formula’?

One of the most relevant topics in recent weeks concerns the budget cap for F1 teams, combined with the possible introduction of a salary cap for drivers. In addition to the purely technical [...]

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 The 7 best drivers in Formula 1 for talent, endorsement and sponsorship deals
By Attilio Cesario
In Formula 1, Formula1, Marketing Sportivo
Posted

The 7 best drivers in Formula 1 for talent, endorsement and sponsorship deals

Throughout the history of F1 we have witnessed glorious eras with true legends of the sport. The days of Ayrton Senna, Alain Prost and Gilles Villenueve have changed, and with them the world of [...]

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 Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm
By Emanuele Venturoli
In Formula1, Sport Sponsorship, Sports Marketing
Posted

Formula 1 sponsorship deals in the USA: how the pinnacle of motorsport is taking America by storm

The new era of Formula 1 is heavily geared towards the United States of America. From the owners of the series Liberty Media to a brand-new calendar that’s now adding Miami and Las Vegas to [...]

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 The cost of Formula 1 sponsorships
By Emanuele Venturoli
In Formula1, Sport Sponsorship
Posted

The cost of Formula 1 sponsorships

In many articles of this blog we have attempted to answer the question "how much does sponsorship cost…"? This is a key question when we face a sponsorship project in a company, and it is one of [...]

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 Sponsorship, Cryptocurrencies and decentralized finance
By Emanuele Venturoli
In Formula1, Sponsorizzazioni Sportive, Sport Sponsorship, Sports Marketing
Posted

Sponsorship, Cryptocurrencies and decentralized finance

Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to that of the tobacco industry in the 1970s. Decentralized [...]

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 Formula 1 2022: many new changes for what is expected to be an exciting season
By Attilio Cesario
In Formula 1, Formula1
Posted

Formula 1 2022: many new changes for what is expected to be an exciting season

A couple of weeks left to the new F1 season, which will start with the Bahrain Grand Prix on March the 20th. Huge changes from the past for the new era of motorsport: all the teams seem focused [...]

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 Formula 1 2022 calendar: 23 races, new format and comebacks
By Silvia Schweiger
In Formula1, Marketing Sportivo, Sponsorizzazioni Sportive
Posted

Formula 1 2022 calendar: 23 races, new format and comebacks

On October 15th, Formula 1 has announced the provisional calendar for the next 2022 season. It looks like it will be a super exciting season, on many different levels: A record of 23 races that [...]

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 NBA and Formula 1: when sports marketing goes cross-platform
By Silvia Schweiger
In Formula 1, Formula1, Marketing Sportivo, Sports Marketing
Posted

NBA and Formula 1: when sports marketing goes cross-platform

The Formula 1 weekend at the Circuit of the Americas is of paramount importance for several reasons, both sport and marketing wise. From a sporting point of view, Formula 1 has several motives to [...]

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