RTR Sports Marketing is proud to announce a thrilling new partnership between ION8, the innovative hydration brand, and the MotoGP World Championship, the pinnacle of two-wheeled motorsport.
This licensing agreement designates ION8 as the Official Bottle of MotoGP for the upcoming seasons, blending cutting-edge hydration solutions with the world’s fastest motorcycles.

A Thrilling Partnership with the Top Class of Motorcycle Racing

ION8, known for its sleek, reusable water bottles that combine style, technology, functionality, and sustainability, has carved a niche for itself in the hydration market. The brand’s spill-proof technology and eco-conscious ethos have made it a favorite among active lifestyle enthusiasts worldwide.

MotoGP, the premier motorcycle racing championship, embodies speed, passion, and relentless performance. With millions of fans tuning in from every corner of the globe, MotoGP is a celebration of adrenaline, passion, and innovation.

A stunning collection of sport bottles, featuring spectacular designs and top-notch tech, will be available for MotoGP fans and motorsport lovers both online and offline during the 2025 Season.

RTR Sports: The Catalyst of Collaboration

Behind every great partnership is a team of matchmakers. RTR Sports Marketing has played a starring role in bringing ION8 and MotoGP together. Leveraging its expertise in creating meaningful connections between brands and sports properties, RTR Sports identified a perfect alignment of values: ION8’s focus on excellent products and MotoGP’s commitment to a greener, more stylish future.

“This partnership is a marriage of technology and passion, and we’re proud to have been the driving force behind it,” said Riccardo Tafà, Managing Director at RTR Sports. “ION8’s innovative approach fits perfectly with MotoGP’s dynamic spirit. Together, they’ll redefine what it means to stay refreshed, both on and off the track. It’s fun, it’s bold, and it’s exactly the kind of collaboration we love to make happen at RTR Sports.”

Fueling a Greener Future

The partnership underscores a shared commitment to sustainability. MotoGP has been at the forefront of environmental initiatives in motorsport — from eco-friendly fuels to carbon-neutral goals. ION8’s reusable bottles align seamlessly with this vision, offering fans and athletes an eco-conscious way to stay hydrated during races and beyond.

What’s Next?

Fans can expect to see ION8 bottles prominently featured across MotoGP events, from the paddock to the grandstands.
Limited-edition MotoGP-branded ION8 bottles will also be available for purchase, giving fans the chance to take home a piece of the action while supporting sustainability.

Moreover, online stores and premium resellers around the world will provide fans the opportunity to grab their favorite piece of the collection — anytime, anywhere.

motoGP ION8 Bottles motoGP ION8 Bottles motoGP ION8 Bottles motoGP ION8 Bottles motoGP ION8 Bottles

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

View all case histories
img

21.com secures Prima Pramac Yamaha MotoGP sponsorship

In a strategic move to strengthen its brand within the global sports community, 21.com partnered with Pramac Racing Yamaha in the MotoGP world championship. The collaboration, propelled by th[...]

Read More
img

MotoGP Sponsorship: GOD55 Sports x LCR Honda MotoGP

Connecting Southeast Asian fans with MotoGP through a strategic, multi-year partnership RTR Sports Marketing successfully supported and advised GOD55 Sports and the Honda LCR Team in [...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Your sponsorship in motorsport, our experience.

Get in touch today