Project Info

客户: Coca Cola Italia Srl – 品牌 Powerade

About Project

Powerade 连续第三年与杜卡迪一起参加 MotoGP 和超级摩托车世界锦标赛。 从来没有一个赞助商被证明如此合适。 这种有效且成功的伙伴关系也只能在 2005 年得到再次确认。

杜卡迪车队的车手在比赛中面临巨大的体力消耗和严重的脱水。 这一点常常被低估,但任何有助于支持车手身体健康的东西都是至关重要的,尤其是对于像杜卡迪这样始终希望取得顶级成绩的车队而言。

这就是为什么可口可乐集团最酷的运动饮料Powerade只能再次证明自己是Ducati Corse的理想赞助商,是车手们不可或缺的能量和专注力的来源。 事实上,其特殊的“Liquid8system”配方可以提供能量,抵消疲劳的发作并在运动过程中支持身体表现,确保始终如一的出色表现。

这家总部位于博洛尼亚的公司的官方车手使用品牌水瓶,Powerade 品牌在他们的西装上也很显眼。 杜卡迪招待区内的品牌冰箱和为所有团队客人供应的饮料有助于进一步突出品牌。 因此,Powerade 不仅在活动的空间和时间上,而且在所有电视广播和媒体上都获得了最大的知名度。

大奖赛激动人心、引人入胜的氛围也可以在赛道外重现。 事实上,Powerade 还利用杜卡迪博物馆和 Borgo Panigale 工厂的空间来组织引人入胜的激动人心的活动,预计其中一位超级摩托车车手也将出席。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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