Project Info

客户:杜卡迪、英特尔和东芝

任务:与 Ducati Corse 车队合作

定时:2009 – 2010

About Project

著名的意大利摩托车制造商杜卡迪、信息技术领域的领先公司英特尔东芝之间的合作伙伴关系,通过RTR Sports Marketing的咨询服务达成了一项创新的双重协议。

这 3 个国际品牌之间的协议涉及东芝供应其基于英特尔处理器的笔记本电脑, 杜卡迪摩托车 团队将使用控制其自行车的电子设备,将最好的电子设备与意大利摩托车传统中最好的结合起来,并承诺通过尖端技术解决方案为总部位于 Borgo Panigale 的团队提供更出色的赛道性能。

事实证明,这一合作伙伴关系卓有成效,还催生了一项授权项目,使东芝能够生产杜卡迪品牌系列产品中的第一款:超便携 Satellite U500 Ducati Edition 笔记本电脑。 这款最先进的计算机配备了英特尔® 酷睿™ 2 双核处理器技术,提供无与伦比的性能,并以其优雅、运动的外观脱颖而出:紧凑、坚固和平衡,灵感来自杜卡迪自行车的整流罩。

由于使用轻便、坚固的材料,这款笔记本电脑提供了最大的移动性,它在柏林的 IFA 技术展览会上正式亮相,并在 2009 年第十三届摩托车世界锦标赛之际在米萨诺正式亮相。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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赞助:Cofra – Williams F1

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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