sifi_honda

Es ist das sechste Mal in Folge für SIFI und das LCR Honda MotoGP Team, denn der italienische Pharmakonzern hat seinen Sponsorenvertrag in der Königsklasse des Motorradrennsports bis 2020 verlängert. Es ist eine lange und erfolgreiche Partnerschaft, in der beide Seiten zusammenwachsen und das Beste aus ihrer Zusammenarbeit machen.

Auch für die MotoGP-Meisterschaft 2020 werden die SIFI-Logos wieder auf Cal Crutchlows R213V und seiner Motorradbekleidung zu sehen sein. Das Team von Lucio Cecchinello wird außerdem die Marke SIFI auf seiner Kleidung, seinen Lastwagen, seinen Räumlichkeiten, seinem Kommunikationsmaterial und seiner Website tragen.

Mit einem scharfen Auge auf die Aktivierungsseite der Partnerschaft hat SIFI im Laufe der Jahre viel Aufwand betrieben, um das wahre Potenzial ihresSportmarketingprogramms auszuschöpfen.

Von internationalen Kongressen, auf denen auch die Stars des LCR-Teams zu Gast waren, bis hin zu Markenartikeln, von Sampling-Aktionen entlang der Rennstrecken bis hin zu ausgezeichneten B2B-Aktivitäten – wenn die sizilianische Mannschaft auf der Suche nach Kupfer war, scheint sie Gold gefunden zu haben. 2020 wird da keine Ausnahme sein, denn für die Saison sind bereits zahlreiche Aktivitäten auf und neben dem Spielfeld geplant.

 

LCR Honda MotoGP bike featuring SIFI sponsorship
Close-up of SIFI branding on LCR Honda team gear
SIFI and LCR Honda garage display

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Ihr Sponsoring im Motorsport, unsere Erfahrung.

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