Strong brand loyalty

NASCAR fans show high loyalty to sponsor brands, with purchasing decisions often influenced by long-term team and driver partnerships.

Nationwide American reach

The NASCAR Cup Series reaches fans across the United States, delivering consistent visibility in every major region of the country - making it ideal for mass-market brands.

Consistent broadcast visibility

A 36-race season with weekly national TV coverage ensures repeat, high-impact brand exposure throughout the year.

NASCAR 贊助：美國最優秀品牌

NASCAR 是全球最具代表性的賽車系列之一，深植於美國文化，並以其刺激的賽車和忠實的粉絲群聞名全球。NASCAR成立於1940年代末，現已發展成為一個多層級錦標賽，包含頂級的盃賽系列賽、Xfinity系列賽以及工匠卡車系列賽。每個系列都為品牌提供了獨特的機會，讓其與熱情的觀眾互動，從一般觀眾到死忠賽車迷皆有涵蓋。

數十年來，NASCAR 吸引了美國一些最具代表性的品牌。汽車領導者（ 雪佛蘭, 福特, 固特異）以及主要的餐飲業者（怪物能量, 液態死亡, 溫蒂漢堡）依賴這項運動來觸及全國最忠誠的球迷群之一。多個產業贊助NASCAR及其車隊，包括電信、金融和保險，平台持續帶來成果。

NASCAR 的高級合作夥伴 – Xfinity、 可口可樂、 Busch 啤酒與 高速公路保險 ——投資頂級賽事是有原因的：這項運動推動了比賽的變化。它帶來觸及範圍、忠誠度與行銷影響力，規模少有物業能及。

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品牌選擇NASCAR贊助的原因

1

Dedicated brand loyalty from fans

NASCAR fans actively support the brands that sponsor their teams and drivers. In the U.S., sponsorship is seen as backing the sport itself, and fans respond by recognising, remembering, and choosing those brands in everyday purchasing decisions.

2

Cars are always the centre of attention

In NASCAR, the car is the product on screen. Tight packs, close racing, onboard cameras and constant replays ensure sponsor liveries remain highly visible throughout live broadcasts, highlights, and digital coverage.

3

Exposure at major US sporting events

Flagship races like the Daytona 500 and the Coca-Cola 600 deliver some of the largest audiences in American motorsport. These events provide brands with high-impact visibility well beyond the core NASCAR fanbase.

4

National visibility across a long season

With 36 races and weekly coverage, the NASCAR Cup Series offers repeated exposure across the U.S. market. This frequency reinforces brand recognition and keeps sponsors visible throughout the year, not just on race weekends.

投資NASCAR贊助

對NASCAR贊助的投資會依參與程度、系列賽以及所選車手或車隊而有所不同。主要贊助通常每場比賽介於35萬至50萬美元之間，確保車輛能見度最大化，並促進轉播與媒體報導的顯著整合。聯盟贊助提供較易取得的入門起點，通常每場比賽的費用介於15,000至40,000美元之間，而單場比賽的計畫則可依照特定活動、目標與預算進行結構調整。

這些投資透過全國電視曝光、數位與社群媒體觸及、粉絲互動及款待機會，帶來可衡量的回報。對於瞄準美國市場的品牌來說，NASCAR Cup 系列賽的贊助提供了一個明確可量化的平台，結合了持續的媒體價值與直接接觸美國最活躍的體育觀眾之一。

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