Project Info

客户:Nestlè Italiana SpA – 品牌 Crunch Cereali

任务:滑雪通行证

定时:2003 年 10 月至 11 月

About Project

雀巢的谷物系列富含碳水化合物、维生素、铁和矿物盐,可确保儿童在早晨精力充沛地开始所需的能量,并在一整天内保持高度的注意力和活力。 在众多产品中,脱颖而出成为时尚青少年首选的谷物是 Crunch:能量的爆发。
Skipass 展览于 10 月至 11 月在意大利摩德纳市举办,旨在面向滑雪和山地爱好者和山地旅游行业的专业人士。 同样的活动在 2002 年吸引了超过 132,000 名参观者,并且每年都有大量时尚酷炫的青少年聚集在那里,对于像 Crunch 这样的产品来说,这是一个完美的活动。

RTR 在展会的主展馆组织了一个 Crunch 展台,让观众有机会品尝产品。 两位年轻的女孩在那里欢迎顾客,并为他们提供各种原创的品尝活动,其中不仅包括 Crunch,还包括 Fitness 和 Cheerios 等其他雀巢麦片。 在分发产品样品的同时,还分发了专门针对这个年龄段的传单,让青少年了解雀巢的其他产品,并指导正确的饮食习惯。

除了 Crunch 展台,雀巢的女孩们还可以在整个展会上展示产品,尤其是在最壮观和最有趣的活动中,从而将 Crunch 品牌与最有趣的体育赛事联系起来:半管滑冰表演与主要国际运动员,单板滑雪奖,滑冰,攀岩,BMX比赛和摩托车越野赛……

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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  • 2003
  • 活动、旅游和商场促销
  • 雀巢

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  • 2003
  • 活动、旅游和商场促销
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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