Project Info

客户:Barilla SpA – 品牌 10eTrenta

任务:翁布里亚爵士音乐节 2003

定时:2003

About Project

年 7 月百味来将新型零食 10eTrenta 推向市场;针对成人目标,它是早上或下午休息时吃的清淡小吃。

作为与产品发布相关的沟通的一部分,RTR 负责与翁布里亚爵士音乐节的合作,翁布里亚爵士音乐节是意大利最重要的音乐活动之一,该音乐节在 2003 年庆祝了其成立 30 周年。

翁布里亚爵士音乐节涉及整个佩鲁贾的历史中心,在俱乐部、公共广场、花园和竞技场举行音乐会。 在上一届音乐节期间,有超过 250,000 人次入场,在为期 10 天的活动期间举办的 200 多场音乐会中,他们能够参加 350 位艺术家的展览。

抽样是 RTR 项目的支柱,目的是让尽可能多的人尝试新产品。 从下午晚些时候到深夜,一群女孩在两个 10eTrenta 品牌展台分发产品样品,这些展台位于市中心繁忙的地方,以及举办最受欢迎的音乐会的圣朱利亚纳竞技场附近。

总共向公众提供了近 200,000 种零食,完全符合产品目标,他们能够享受 10eTrenta 和他们最喜欢的艺术家的声音。 在市中心各处设置的一系列三边形图腾也保证了新品牌非常高的知名度,并与样品建立了直接联系。

该项目让 RTR 进一步巩固了其在音乐领域的专业知识,再次展示了他们在解释企业传播需求方面的灵活性,始终能够找到最佳解决方案。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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公司:Pastificio San Rocco Srl 主题:Ducati Corse 期间:2002、2003 Pastificio San Rocco以其高品质的产品在意大利和国外市场上脱颖而出。 青铜色意大利面[...]

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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