活动:SIFI Videorelax亮相2019年意大利摩托车大奖赛

三天壮观的意大利阳光、美丽的托斯卡纳山丘、来自 60 年代美式风格的原装Airstream以及大量精彩的大奖赛。在 2019 年意大利 MotoGP 大奖赛期间,SIFI及其最新产品Videorelax眼药水在穆杰罗赛道度过了一个完美的周末。

今年是他们赞助 赞助SIFI再次决定在MotoGP 赛道的售货区为其 Videorelax 产品提供样品,以传播护眼文化,并向意大利穆杰罗赛道的观众推广其招牌眼药水

这并不是 SIFI 第一次开展这样的活动,在之前的GP和其他重要的国际活动中也成功开展过类似的活动。

不过,这次我们决定引入一个全新的元素,将一辆 60 年代修复的原装Airstream 大篷车带到赛道上,让它成为我们的运营中心。这辆标志性的银色大篷车具有经典的好莱坞风格,并经过Videorelax的巧妙定制,吸引了成千上万的车迷和观众,创造了一个独特的拍照机会。

在此期间,四名女服务员在分发样品,两名撑伞女孩则与粉丝们自拍合影,最大限度地提高了品牌知名度和记忆度。对于这个意大利眼部护理品牌来说,这是一次非常成功的 活动,也是一次精彩的展示,让我们看到了伟大的赞助活动是多么有意义(无论是从营销还是从商业角度来看)。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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活动:Crunch Cereals – Basket3 锦标赛

Project Info 客户:Nestlè Italiana SpA- 品牌 Crunch Cereali 任务:Basket3 锦标赛 定时:2003 年 4 月至 6 月 About Project 雀巢公司丰富了其谷物产品系列;它[...]

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活动:10eTrenta – 翁布里亚爵士音乐节

Project Info 客户:Barilla SpA – 品牌 10eTrenta 任务:翁布里亚爵士音乐节 2003 定时:2003 About Project 年 7 月百味来将新型零食 10eTrenta 推向市场;[...]

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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