Product sampling by SIFI at MotoGP

Fans engaging with SIFI Videorelax

Eventos: SIFI Videorelax en el Gran Premio de Italia de MotoGP 2019

Tres días de espectacular sol italiano, la belleza de las colinas toscanas, un Airstream original venido directamente de los años 60 americanos y toneladas de magníficas carreras de gran premio. Estos fueron los ingredientes de un fin de semana perfecto en el circuito de Mugello para SIFI y su último retoño, el colirio Videorelax, durante el Gran Premio de Italia de MotoGP 2019.

Ahora en su cuarto año de patrocinio de MotoGP con el equipo LCR Honda de Lucio Cecchinello, SIFI ha decidido una vez más llevar a cabo una operación de muestreo de sus productos Videorelax en la zona de venta de un circuito de MotoGP para difundir la cultura del cuidado de la vista y promocionar sus gotas oculares características entre el público italiano de Mugello.

No es la primera vez que la SIFI lleva a cabo una operación de este tipo, ya que se han realizado con éxito actividades similares en anteriores GP y otros importantes acontecimientos internacionales.

Esta vez, sin embargo, decidimos introducir un nuevo elemento en la mezcla, trayendo a la pista una Airstream original de los años 60 restaurada y convirtiéndola en el hogar de nuestra operación. La característica caravana plateada, con su aire clásico de Hollywood y una elegante personalización de Videorelax, atrajo a miles de aficionados y espectadores, creando una oportunidad única para hacerse fotos.

Mientras tanto, un equipo de cuatro azafatas repartía las muestras y dos chicas paraguas posaban con los fans para hacerse selfies, maximizando así la notoriedad de la marca y su memorabilidad. Ha sido una operación de enorme éxito para la marca italiana de productos oftalmológicos, y una maravillosa muestra de lo significativas que pueden ser (tanto desde el punto de vista del marketing como del comercial) las grandes activaciones de patrocinio.

SIFI promotional booth at MisanoSIFI Videorelax at MotoGP activationSIFI Videorelax sampling at Misano 2018

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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SIFI y LCR Honda hacen 10: una asociación ganadora que continúa desde 2015

RTR Sports Marketing se enorgullece de anunciar la renovación de la asociación entre SIFIuna empresa líder en el sector de la oftalmología, y el equipo LCR Honda MotoGP para la temporada [...]

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Patrocinio de MotoGP: Grupo SIFI x LCR Honda 2023

Patrocinio de MotoGP: Grupo SIFI x LCR Honda 2023 El gigante oftalmológico SIFI y el equipo de MotoGP LCR Honda han vuelto a estrechar sus manos para renovar su suculenta colaboración de n[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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