Project Info

客户:锐步国际有限公司

任务:马可梅兰德里

定时:2005

About Project

Reebok International Ltd 是运动服装和鞋类领域的全球领导者。 2005 年,Reebok 推出了“I Am What I Am”广告活动,鼓励年轻人通过享誉全球的演艺界和体育名人来表达自己的个性。

RTR 与 Reebok 合作,挑选了 Marco Melandri 并宣传他被选为 Reebok 的代言人之一,并起草了相关协议。

马可·梅兰德里 (Marco Melandri) 是有史以来最年轻的大奖赛冠军车手,也是摩托车赛车的传奇人物之一,他是最能体现该活动信息的体育名人,是顶级运动表现和极具个性的完美结合风格。

MotoGP 在意大利、西班牙和英国等国家/地区拥有广泛的吸引力,这些国家/地区代表了 Reebok 目前在世界上最感兴趣的一些市场,这使 Marco 的选择成为了成功的选择。

更重要的是,这项运动由表演技巧和顶级个人表演组成的特别吸引人的精神,以及它能够创造的全球吸引力,吸引了年轻、热情的公众,这与锐步的目标完全吻合。

因此,Marco Melandri 加入了体育和音乐领域的知名人士名单,这些知名人士为品牌宣传活动赋予了自己的形象,例如 Allen Iverson、50 Cent、Steve Williams 和 Jay-Z。 在意大利一些最重要的城市的印刷品和海报上可以看到他的面孔和文字。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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