Unternehmen: Fastweb Thema: GP Race 4 Fastweb Tour Zeitraum: 2009

FASTWEB, einer der führenden Breitband-Telekommunikationsanbieter Italiens, ist im dritten Jahr in Folge der Protagonist der Gp Race 4 Fastweb Tour, einer wandernden Werbeaktivität in 36 Einkaufszentren mit 4 gleichzeitigen Ständen in ganz Italien für insgesamt 108 Tage. Für die Konzeption und das Management der gesamten Werbemaßnahme ist wieder einmal RTR Sports Marketing zuständig.

In allen Einkaufszentren hatten die Besucher die Möglichkeit, die verschiedenen Neuheiten des FASTWEB-Angebots kennenzulernen, das neben Festnetztelefonie, Internet und Fernsehen auch Mobilfunkdienste umfasst und Familien ein einzigartiges und umfassendes Erlebnis bietet, sowohl zu Hause als auch unterwegs.

Für die Besucher des Standes gab es zahlreiche Überraschungen, darunter die Chance, zahlreiche Preise und Gadgets zu gewinnen. Außerdem nahmen alle, die sich angemeldet hatten, an der Verlosung eines Yamaha XJ6-Motorrads teil, das von Valentino persönlich an den endgültigen Gewinner beim Grand Prix von Misano übergeben wurde.

Neben Yamaha, was die enge Verbindung von FASTWEB mit der Welt des Sports unterstreicht, wurde für die GP Race 4 FASTWEB Tour ein weiterer renommierter Partner gewonnen: Acer, der das technologische Material für den Stand zur Verfügung stellte.

Die FASTWEB-Tour war ein großer Erfolg in Bezug auf das Publikum und die hervorragende Image-Rendite, da sie an jedem Wochenende rund 200.000 visuelle Kontakte generierte und Tausende von Daten von potenziellen Zielkunden sammelte. Die RTR-GmbH hat mit ihrer langjährigen Erfahrung in der Organisation von Werbeveranstaltungen im Einzelhandel ein erfolgreiches Format geschaffen, das nun schon zum vierten Mal in Folge stattfindet.

Casussen

Sport sponsoring, activering, case studies en sport sponsorplannen door RTR Sports Marketing, een toonaangevend sportmarketingbureau.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Ihr Sponsoring im Motorsport, unsere Erfahrung.

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