Project Info

Les clients : Ducati, Intel et Toshiba

Tâche : Partenariat avec l’équipe Ducati Corse

Timing : 2009 – 2010

About Project

Le partenariat entre Ducati, le prestigieux constructeur italien de motos, Intel et Toshiba, entreprises leaders dans le domaine des technologies de l’information, a donné lieu à un double accord innovant conclu grâce aux services de conseil de RTR Sports Marketing.

L’accord entre ces 3 marques internationales prévoit la fourniture par Toshiba de ses ordinateurs portables, basés sur des processeurs Intel, que la Commission européenne a décidé d’utiliser. Ducati MotoGp Team utilisera pour contrôler l’électronique de ses motos, mariant le meilleur de l’électronique avec le meilleur de la tradition motocycliste italienne et promettant des performances sur piste encore plus élevées pour l’équipe basée à Borgo Panigale, grâce à des solutions technologiques d’avant-garde.

Ce partenariat s’est révélé extrêmement fructueux et a également donné lieu à un projet de licence permettant à Toshiba de produire le premier d’une série de produits portant la marque Ducati : l’ordinateur portable ultra-portable Satellite U500 Ducati Edition. Cet ordinateur de pointe, équipé de la technologie du processeur Intel® Core™ 2 Duo, offre des performances inégalées et se distingue par son look élégant et sportif : compact, solide et équilibré, inspiré du carénage des motos Ducati.

L’ordinateur portable, qui offre une mobilité maximale grâce à l’utilisation de matériaux légers et robustes, a été officiellement dévoilé à Berlin lors du salon technologique IFA et à Misano à l’occasion de la treizième manche du championnat du monde de moto 2009.

Études de cas

Parrainage sportif, activation, études de cas et plans de parrainage sportif par RTR Sports Marketing, une agence de marketing sportif de premier plan.

Voir tous les cas pratiques
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

Je tiens à souligner que l’une des qualités de RTR est sa grande capacité à aborder le scénario du parrainage de manière stratégique, ainsi que son attitude passionnée, son formidable enthousiasme à résoudre les problèmes et son haut niveau de professionnalisme.

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Gianluca Degliesposti

Directeur exécutif Server&Storage EMEA

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Votre sponsoring en sport automobile, notre expérience.

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