ti_voglio_rtr_sports

Info Proyek

Klien: Quality Food Group – Brand TiVoglio Tugas: Memasarkan bersama Braun Minipimer Tour 2004 dan NegronettoTour 2005 Waktu April – September 2004, Februari – April 2005


Tentang Proyek

Quality Food Group, realitas industri besar yang berada di posisi ketiga di Italia di sektornya, lahir dari penggabungan dua perusahaan dengan tradisi kue kering berkualitas tinggi selama lebih dari seratus tahun, ikut serta dalam Braun Minipimer Tour edisi 2004 dan Negronetto Tour 2005 dengan produk-produk dari lini TiVoglio.

Braun Minipimer Tour telah berlangsung selama 5 bulan mulai bulan April dan telah melibatkan 12 pusat perbelanjaan utama di Italia Utara, Tengah dan Selatan dalam 12 pemberhentian yang masing-masing berlangsung selama tiga hari. Aksi ini dilakukan di sebuah stand yang terletak di galeri mal: seorang pramugara dan pramugari menyiapkan beberapa resep menggunakan Minipimer dan mencicipinya untuk orang-orang yang lewat. Resep-resep tersebut disajikan bersama dengan produk TiVoglio: Biskuit Boccon d’Oro untuk resep asam dan biskuit Spalmotto untuk resep manis.

Negronetto Tour 2005″ berlangsung selama 2 bulan mulai bulan Februari dan melibatkan 30 mal terpenting di Italia Utara dan Tengah, berlangsung selama 3 hari di setiap pusat perbelanjaan. Kegiatan promosi ini diadakan di sebuah stan yang telaten, di mana seorang nyonya rumah dan pramugara mengundang pengunjung untuk mencicipi Negronetto Salami dengan “Boccon d’ Oro” dan “Snack Salato”, lini Ti Voglio, camilan yang ideal untuk mengintensifkan cita rasa Negronetto.

Tur ini terbukti menjadi kesempatan yang menarik untuk menjalin kerja sama antara perusahaan-perusahaan besar, yang mana RTR mempelajari solusi terbaik dan lebih efektif. Kegiatan pemasaran bersama ini merupakan kesempatan yang sangat baik bagi Quality Food Group untuk melakukan pengujian produk dan mendapatkan visibilitas yang tinggi berkat ruang pameran di dalam stan. Selama tur telah dibagikan banyak tiket diskon untuk digunakan di dalam mal.

Keberhasilan Tour selama ini merupakan bukti kemampuan RTR dalam memproyeksikan dan merealisasikan kegiatan promosi yang dinamis di GDO dan menjadi jaminan bagi semua perusahaan yang terlibat.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Sponsorship Anda dalam olahraga bermotor, pengalaman kami.

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