Carnifast sponsorship at Internazionali BNL d’Italia

Project Info

Klien: Sigma Tau – Carnifast

Tugas: Internazionali D’Italia BNL

Waktu: 2012

About Project

Sigma Tau, salah satu grup farmasi terkemuka di Italia, telah hadir dengan suplemen vitamin mereka, Carnifast, dalam Internazionali d’Italia BNL 2012, yang diselenggarakan di Foro Italico, Roma, pada tanggal 12-20 Mei.

Selama turnamen tenis yang luar biasa ini, RTR Sports Marketing telah menyediakan stan komersial bagi Carnifast di lokasi yang sangat ramai di tempat tersebut, untuk tujuan pengambilan sampel dan keterlibatan pelanggan. Para hostes memberikan informasi kepada para pengunjung mengenai produk Sigma-tau dan menawarkan sampel suplemen sebagai uji coba.

RTR Sports Marketing mengelola semua operasi di lapangan di venue, logistik, serta perekrutan dan koordinasi staf. Seluruh acara dipantau dan diawasi langsung di lapangan oleh Event Manager RTR.

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

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