Doriano w trasie
Doriano w trasie

Firma: Bauli Temat: Tour Doriano Okres: 2009

Linia krakersów marki Doria, należąca do firmy Bauli, stała się bohaterem projektu zmiany stylizacji i wprowadzenia na rynek nowych produktów z linii Doriano. Wymyślona i zrealizowana przez RTR Sports Marketing, w imieniu firmy Veronese, narodziła się „Doriano Tour”, objazdowa akcja promocyjna poświęcona nowej gamie krakersów z klasyczną, lekką i smaczną duszą. Trasa objęła 30 centrów handlowych i pdv w Piemoncie i Lombardii poprzez podwójną aktywność w galerii i w sklepie. W pasażu konsumenci byli kuszeni apetycznymi propozycjami degustacyjnymi i informowani o nowościach produktowych. Aby zwiększyć sprzedaż, działaniom w centrum handlowym towarzyszyła promocja w sklepie, w której hostessa ustawiona w alejce prowadziła klientów do ostatniego etapu zakupu. We wszystkich centrach handlowych i hipermarketach klienci mogli wziąć udział w fantastycznym konkursie Doriano, w którym do wygrania było 100 rowerów Bianchi Citybike oraz wycieczka na Mauritius. Cel promocji nowych smaków linii krakersów został znakomicie osiągnięty, a konsumenci odnieśli znaczący sukces.

Historie przypadków

Sponsoring sportowy, aktywizacja, studia przypadków i plany sponsoringu sportowego od RTR Sports Marketing, wiodącej agencji marketingu sportowego.

Zobacz wszystkie historie przypadków
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  • 2000
  • Nivea dla mężczyzn
  • Wycieczki po wydarzeniach i promocje w centrach handlowych

Tour GDO: Nivea dla mężczyzn – Honda Gresini racing

Firma: Beiersdorf SpA – Marka Nivea For Men Temat: Honda Gresini Racing Okres: 2000 Nivea for Men to linia kosmetyków do pielęgnacji twarzy zaprojektowana specjalnie z myślą o pot[...]

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  • 2003
  • Cereal Crunch
  • Nestlé
  • Wycieczki po wydarzeniach i promocje w centrach handlowych

Wydarzenia: Crunch Cereals – Turniej koszykówki3

Crunch Cereals – Basket3 Firma: Nestlè Italiana SpA – Marka Crunch Cereals Temat: Turniej Basket3 Okres: kwiecień – czerwiec 2003 r. Firma Nestlè rozszerzyła swoją ofe[...]

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Twoje sponsorowanie sportów motorowych, nasze doświadczenie.

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