Project Info

Project Info

客户:艾米利亚罗马涅大区

任务:杜卡迪汽车

定时:2000, 2002, 2004

About Project

根据 7/98 Errani 法和旨在促进意大利艾米利亚罗马涅地区旅游的运动,私营企业可以要求他们的项目由公共资金资助。 每个项目都需要包括旅游优惠,专门为满足目标客户而设计,从而带来一定程度的经济回报。

每两年,杜卡迪汽车都会组织一次所谓的“世界杜卡迪周末”(WDW),这是一场面向全球杜卡迪爱好者的集会。 赛事地点是意大利米萨诺阿德里亚蒂科市(RN)的圣塔莫尼卡赛道。 由于 2000 年的 23,000 名参观者取得了惊人的成功,杜卡迪汽车决定延长 2002 年活动的持续时间,将其定为一周,并再次取得惊人的成绩。

在仔细研究 7/98 法之后,RTR 制定了一个计划,根据该计划,杜卡迪汽车(特别关注 WDW)项目可以继续成为艾米利亚罗马涅及其周边地区旅游推广的有力工具里维埃拉。

来自世界各地的杜卡迪爱好者也可以享受专为此次活动打造的促销旅行套餐。 据估计,每位顾客的平均停留时间为三天,因此创造了巨大的利润空间,尤其是考虑到该活动是在淡季举行的。 WDW 为该地区提供了一个独特的机会,可以开发针对“路上”公众的产品。

在这次合作之后——作为杜卡迪对“汽车旅游者”的承诺的标志——杜卡迪汽车和该地区已经沿着艾米利亚罗马涅最具特色的道路精心挑选了 20 条旅游路线供驾车者享受。 2001 年春季,在为此倡议开展的广告活动之后,所有路线都经过仔细描述并在指南中发布。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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