Project Info

客户:Nestlè Italiana SpA- 品牌 Crunch Cereali

任务:Basket3 锦标赛

定时:2003 年 4 月至 6 月

About Project

雀巢公司丰富了其谷物产品系列;它推出了 Crunch,这是一种添加了维生素的新型巧克力麦片,是需要精力、活力和力量来维持一天的青少年的理想早餐。

Basket3 锦标赛是意大利首个 3 对 3 篮锦标赛,今年是第五届,而且成功率不断提高。 它的主要主角是来自意大利各地的中学生和高中生,其主要目标是让尽可能多的篮球爱好者参与进来。

RTR 认为 Basket3 将是向其理想客户、运动型青少年宣传该品牌并同时为 Crunch 开展抽样活动的绝佳机会。

抽样活动将在 33 个意大利省份中的 20 个进行,此外还有 8 个项目,获胜团队将在决赛中争夺一席之地。 此外,将于 6 月 7 日至 8 日在里米尼举行的决赛将成为健身节的一部分,届时冠军也将加冕。

在所有这些场合都将组织一个 Crunch 摊位,并且对于聚集在那里的所有年轻篮球爱好者,Crunch 女主人将免费赠送 Crunch 样品。 该公司旨在让所有这些年轻的承诺更多地参与其活动,正是出于这个原因,Crunch Fast Basket 应运而生。 对于所有玩家来说,这将是一个有趣的时刻,它将为获胜者提供免费的 Crunch 小吃。 此外,四个不同类别中的每一个的获胜团队都将获得每年为他们的学校免费供应的 Crunch 麦片。

RTR 与 Nestle’ Italia 的合作为 RTR 提供了再次展示体育作为广告媒体的巨大力量的机会,也为 RTR 提供了改变以证明其在原创和创意中利用这种力量的能力方式。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
img

活动:10eTrenta – 翁布里亚爵士音乐节

Project Info 客户:Barilla SpA – 品牌 10eTrenta 任务:翁布里亚爵士音乐节 2003 定时:2003 About Project 年 7 月百味来将新型零食 10eTrenta 推向市场;[...]

Read More
img

赞助:Pastificio San Rocco x Ducati Corse

公司: Pastificio San Rocco Srl 主题: Ducati Corse 时间: 2002, 2003 Pastificio San Rocco以其高质量的产品在意大利和国外市场上脱颖而出。面条采用青铜拉丝[...]

Read More

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

logo img

Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

logo img

吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

logo img

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

logo img

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

logo img

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

logo img

Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

今天聯繫