Nestlé Crunch basketball event by RTR Sports

Project Info

Client: Nestlè Italiana SpA- Brand Crunch Cereali

Task: Basket3 Tournament

Timing: April – June 2003

About Project

Nestle’ has enriched its range of cereals; it launched Crunch, the new chocolate cereal with added vitamins, the ideal breakfast for teenagers who need energy, vitality and strength to sustain them through the day.

The Basket3 tournament is the first Italian 3 against 3-basket championship, and it runs this year its fifth edition with always-increased success. Its main protagonists are middle and high school students from all over Italy, and its main goal is to involve the greatest number possible of basketball lovers.

RTR felt that Basket3 would have been the perfect opportunity to make the brand known to its ideal customers, sporty teenagers, and at the same time to conduct a sampling campaign for Crunch.

The sampling campaign will be conducted in 20 of the overall 33 Italian provinces where the manifestation will take place, in addition to the 8 events that will see the winning teams compete for a place in the final competitions. What’s more the final event, which will happen in Rimini on the 7th and 8th of June, will be part of the Fitness Festival, where the champions will also be crowned.

A Crunch stand will be organized in all these occasions, and, for all the young lovers of basketball that will gather there, there will be free Crunch samples given out by a Crunch hostess. The company aims at involving even more all those young promises in its campaign, and it is for this reason that the Crunch Fast Basket has been created. It will be a moment of fun for all its players and it will award the winners with free Crunch snacks. Also, the winning teams of each of the four different categories will be presented with an annual free supply of Crunch cereals for their schools.

The collaboration RTR could enjoy with Nestle’ Italia, has offered RTR of the chance to demonstrate once more the great power that sport has as an advertising media and also of the change to prove its ability in making use of this power in an original and creative way.

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

View all case histories
img

Activation: TAT at the 2019 Austrian and British MotoGP

Activation: The Tourism Authority of Thailand at the 2019 Austrian and British MotoGP The Tourism Authority of Thailand stepped up their 2019 MotoGP game, with improved marquees at Spielberg[...]

Read More
img

Events: SIFI Videorelax at the 2019 MotoGP Italian Grand Prix

Events: SIFI Videorelax at the 2019 MotoGP Italian Grand Prix Three days of spectacular Italian sunshine, the beauty of the Tuscan hills, an original Airstream coming straight from the 60&#[...]

Read More

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Your sponsorship in motorsport, our experience.

Get in touch today