TAT tourism branding on MotoGP merchandiseTAT logo displayed in motorsport paddock

Activation: The Tourism Authority of Thailand at the 2019 Austrian and British MotoGP

The Tourism Authority of Thailand stepped up their 2019 MotoGP game, with improved marquees at Spielberg and Silverstone, to promote their fabulous territory and the upcoming Buriram race.

After a successful 2018 campaign in Aragon and Misano, TAT decided to rev it up for 2019, with new, better and bigger stands in the vending areas of the Austrian and British MotoGP. Once again the activation was made possible thanks to the renewed collaboration between Stephen Riches’ Kriscom and RTR Sports Marketing LTD.

The two TAT stands were not only improved size-wise, with both the Austrian and British sites standing at an impressive 50 sqm surface, but were also more interactive and engaging than last year’s. While the Pa-sa-Thai machine -an interactive entertainment system challenging fans to speak Thai in exchange for prizes- proved to be an exciting way to engage with the many moto enthusiasts visiting the booth, it was the tuk-tuks that played a central role in the exhibition.

Driven straight from Thailand in an unbelievable journey (as it was the case with Martin’s’ Tuk-Tuk showcased in Spielberg) or state-of-the-art tuned to beat the Guinness World Record (as with Matt’s machine exposed at Silverstone), the vehicles truly captured the fans’ attention and provided the opportunity for thousands of photos and selfies.

Thai personnel, in the meantime, was at the ready delivering printed material and souvenirs, while offering insights and information about one of the world’s most stunning countries and one of the most awaited races of the season.

TAT sponsorship activation at MotoGPThailand MotoGP rider pre-raceSilverstone trackside moment during MotoGP

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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