Hospitality: SIFI at the 2019 San Marino MotoGP Grand Prix

The most prestigious guests of SIFI, a multinational oftlamic industry, were able to experience an absolutely exclusive weekend in the company of the Honda LCR MotoGP Team during the San Marino and Riviera di Rimini Grand Prix, held at the Marco Simoncelli Circuit in Misano Adriatico on September 13-14-15, 2019.

The hospitality program is one of the many benefits the Catania-based giant can enjoy under the sponsorship agreement that has linked SIFI and Lucio Cecchinello ‘s team for five years now. RTR Sports Marketing, which oversaw the agreement between the parties, was once again supportive in organizing and managing the event, taking care of the logistics, accommodations and management of the two-day track event with its on-site accounts.

SIFI guests were able to enjoy the excitement of the paddock, as well as visit the pits, receive personalized merchandise and throw themselves into the dancing at an evening party organized by the Monaco-based stable at a beautiful Riviera location.

Entertainment and sporting excitement, certainly, but also a important time to work and share the many achievements of SIFI over the years of partnership with LCR. In fact, the team’s facilities were the scene of a conference, which was attended by both the leadership of the marketing of the Catania-based company that the management of LCR Honda: an opportunity to relive the highlights of the Driving Vision Science project and to understand the many points of contact between these two important brands.

SIFI and Honda MotoGP partnership imageSIFI and LCR MotoGP sponsorship brandingRiders and SIFI-LCR MotoGP team momentMotoGP garage with SIFI and LCR logos

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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