Hospitality: SIFI at the 2019 San Marino MotoGP Grand Prix

The most prestigious guests of SIFI, a multinational oftlamic industry, were able to experience an absolutely exclusive weekend in the company of the Honda LCR MotoGP Team during the San Marino and Riviera di Rimini Grand Prix, held at the Marco Simoncelli Circuit in Misano Adriatico on September 13-14-15, 2019.

The hospitality program is one of the many benefits the Catania-based giant can enjoy under the sponsorship agreement that has linked SIFI and Lucio Cecchinello ‘s team for five years now. RTR Sports Marketing, which oversaw the agreement between the parties, was once again supportive in organizing and managing the event, taking care of the logistics, accommodations and management of the two-day track event with its on-site accounts.

SIFI guests were able to enjoy the excitement of the paddock, as well as visit the pits, receive personalized merchandise and throw themselves into the dancing at an evening party organized by the Monaco-based stable at a beautiful Riviera location.

Entertainment and sporting excitement, certainly, but also a important time to work and share the many achievements of SIFI over the years of partnership with LCR. In fact, the team’s facilities were the scene of a conference, which was attended by both the leadership of the marketing of the Catania-based company that the management of LCR Honda: an opportunity to relive the highlights of the Driving Vision Science project and to understand the many points of contact between these two important brands.