RTR Sports Marketing is proud to announce the renewal of the partnership between SIFI, a leading company in the ophthalmology industry, and the team LCR Honda MotoGP for the 2025 season. This collaboration, active continuously since 2015, represents a successful partnership based on common values of innovation, scientific research and excellence performance.

Thanks to this renewed synergy, SIFI will also continue to support the LCR Honda MotoGP riders and team through al project “Performance Vision Science”, a cutting-edge initiative that aims to optimize riders’ visual capabilities through advanced technologies and scientific studies. Vision is a crucial element in MotoGP, where fractions of a second make the difference between victory and defeat.

The logo of the Catania-based multinational will appear throughout the 2025 MotoGP season on the front fender of Johann Zarco’s RC213V, on team communication materials, on backdrops and inside the garage.

In addition to its well-established commitment to MotoGP, SIFI also confirms its closeness to the world of two wheels through the project MotoE, the electric competition that represents the future of sustainable mobility in motorsport.

“LCR Honda is a team of great prestige and we are proud to continue this wonderful journey together,” said Carmelo Chines, Executive Director Operations of SIFI -. Our mission is to improve the quality of vision and thus the visual performance of athletes, but also to continue to surround ourselves with partners who are successful and with whom we share the same values.”

Riccardo Tafà, Managing Director of RTR Sports Marketing, added: “The longevity of this partnership is a testament to a solid and fruitful understanding between SIFI and LCR Honda. We are thrilled to have helped build a relationship that, year after year, brings value and innovation to the world of motorsport. Science and technology applied to performance are key elements for success, and SIFI continues to demonstrate its commitment in this area with top-notch projects.”

RTR Sports Marketing is proud to have once again contributed to this valuable partnership, combining medical and sports excellence at the highest level.