Project Info

客户:可口可乐 Bevande Italia Srl

任务:沙滩排球比赛

定时:2004

About Project

800 多名球员、356 场比赛、52 名裁判、9 名协调员、18 个球场、171 支球队、60 个球、36 个网杆:这些只是 RTR 为 Coca 组织的“沙滩排球节”的部分数字-可乐。

可口可乐的目标是通过高影响力的活动为萨沃纳最好的海滩注入活力;家庭、青少年、男孩和女孩的健康、乐趣和参与是节日的主题。 同时,表达可口可乐对所有洗浴场所业主的感激之情,进一步改善他们与公司的关系。

RTR 选择沙滩排球作为此次活动的完美活动,因为它完美地代表了可口可乐的团队精神和友谊。 事实上,沙滩排球是一项在沙滩、沙滩、大海和身体活动之间创造和谐平衡融合的运动,同时让观众有可能通过清爽的饮料解渴,通过有趣的游戏来娱乐他们的愿望。

获胜的团队在可口可乐的决赛派对上得到了庆祝。 为了让尽可能多的人参与到活泼的气氛中,已经组织了与动画师的音乐欢乐时光。 每个人都得到了可口可乐的小玩意,这样就可以把活动的纪念品带回家。 最重要的是,喜剧演员 Enrique Balbontin,又名“Il Savonese”,在颁奖典礼结束时为晚会增添了活力。

在比赛期间和晚会上,活动均创下出勤记录;这让可口可乐达到了其预设的目标,即以清新、原创、洒脱的形象呈现自己;这一切都归功于RTR对赛事的创立、组织和协调。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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