Coca-Cola branding at RTR Sports event

Project Info

Client: Coca Cola Bevande Italia Srl

Task: Beach Volley Tournament

Timing: 2004

About Project

More than 800 players, 356 matches, 52 referees, 9 coordinators, 18 courts, 171 teams, 60 balls, 36 net-poles: these are only some of the numbers that made up the “ Beach Volley Festival “, organized by RTR for Coca-Cola.

Coca-Cola’s aim was to animate some of Savona’s best beaches with high-impact activities; health, fun and involvement for families, teenagers, boys and girls were the main themes of the festival. At the same time, it was important to show Coca-Cola’s gratitude towards all the bathing establishments’ owners and to further improve the relationship between them and the company.

RTR has chosen beach volley as the perfect activity for this campaign as it perfectly represents Coca-Cola’s team spirit and companionship. As a matter of fact, beach volley is a sport that creates a harmonious and balanced fusion between beach, sand, sea and physical activity whilst giving the audience the possibility to satisfy their thirst with refreshing drinks and their wish for entertainment with fun games.

The winning team has been celebrated with a Coca-Cola final party. A musical happy hour with animators has been organized in order to get as many people as possible involved in the bubbly atmosphere. Coca-Cola gadgets were given to everyone so that a souvenir of the event could have been taken home. To top it all up, the comedian Enrique Balbontin, a.k.a. “ Il Savonese ”, spiced the party up in a crescendo that was concluded with the award ceremony.

Both during the matches and at the party, the event scored attendance records; this has allowed Coca-Cola to reach its prefixed goal of presenting itself with a fresh, original, free and easy image; all this thanks to RTR’s creation, organization and coordination of the event.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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