Project Info

Autogerma SpA – Brand Seat

Daniela Gattelli & Lucilla Perrotta

2003, 2004

About Project

Seat (“Sociedad Española de Automóviles de Turismo”) is the legendary Spanish car company that became part of the Volkswagen group at the beginning of the 90’s. From 2003, Seat will be official sponsor to Daniela Gattelli and Lucilla Perrotta, at the moment two of the strongest names in international beach-volley.

Seat wanted to link and bound its name to a sport that could transmit their idea of competitive spirit, energy, vitality, speed and fun. RTR, thanks to its knowledge of everything sport, has suggested a collaboration with beach-volley and the European champions; two athletes who are known worldwide and perfectly fit the kind of message that Seats wants to transmit.

Daniela and Lucilla will be wearing and using Seat sponsored tops, bandanas and everything they will need during the World Tour and the Italian Championship will have the Seat logo on it.

Thanks to this collaboration between the two athletes and Seat, the Brand will be promoted at a worldwide level; Daniela and Lucilla will take part in the World Tour and will act as protagonists in many competition around numerous countries, Brazil, United States, China, Japan, Norway, Greece, Italy…

Not only there will be great sport moments, these events will also represent a powerful marketing tool for the promotion of the brand; once again confirming the important role sport can play in the media world.

Since many seasons now, Daniela Gattelli and Lucilla Perrotta are considered to be one of the best duos in the international and Italian beach-volley circuits. They won the European Championship in Switzerland in 2002, thus adding one more victory to their long list of successes, obtained both in Italy and internationally. They will compete at the Athens Olympic Games of 2004.

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