Tourism Authority of Thailand MotoGP engagement

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Activation: The Tourism Authority of Thailand at the 2018 Misano and Aragon MotoGP

Time to bring TAT to Southern Europe 

The Tourism Authority of Thailand (TAT) hit southern Europe this summer, for the 2018 San Marino and Aragon rounds of the MotoGP World Championship. Thanks to a fruitful collaboration between Thailand-based communication powerhouse Kriscom and RTR Sports Marketing, a TAT stand was designed and built in the vending areas of the two circuits.

It was the first super-national marketing step in the pinnacle of motorcycle racing for TAT, just one month before the first Thai Grand Prix ever gets underway in the Buriram Region.

The TAT stand designed by KrisCom and managed by RTR Sports Marketing on field was a powerful medium to spread a taste of the Thai culture among Italian and Spaniard moto enthusiasts. As leaflets, bags and souvenirs were handed to the people in the vending areas, information about the amazing south-asian country were provided by the TAT staff.

Open to the new shades”, reads the giant motto on the booths. And surely, this was a great ouverture to what appears to be a splendid show to witness.

TAT logos on rider suit during MotoGP race
TAT tourism branding at MotoGP event
TAT booth at MotoGP promotional event

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Executive Director Server&Storage EMEA

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