Project Info

客户:超微

任务:WTCC欧洲体育

定时:2006

About Project

美国跨国公司 AMD 是微处理器设计和制造以及计算机行业创新解决方案的全球领导者,需要在其参考目标中提高品牌知名度。

RTR 制定了一个有效的沟通策略,该策略是通过跨国公司与 Eurosport 电视频道为 2006 赛季建立的合作伙伴关系创建的。 Eurosport 是欧洲观众最多的体育频道。 准确的市场调查表明,Eurosport 的观众通常是技术的主要用户。

该协议的基础是建立稳固的技术和商业协同作用,并以强大的 B2B 为重点:AMD 将能够在比赛和赛车项目中受益于多种机会和广泛的知名度,同时为整个泛欧市场提供技术支持网络。

AMD 成为 2006 赛季电视频道的独家技术合作伙伴,获得了很多好处,例如在许多电视转播期间将 AMD 标志纳入 Eurosport 的电视图形中,包括专用于 FIA WTCC(世界房车锦标赛,拥有 3 大洲、5 家汽车制造商和来自 13 个国家/地区的 15 名车手),在将举办本赛季首场比赛的蒙扎赛道上拥有广泛的品牌影响力,并广泛使用招待权。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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