Project Info

客户:Romano SpA – 品牌 Meltin’Pot

任务:马克斯比亚吉

定时:2003, 2004

About Project

Meltin’ Pot 是目前最酷最时尚的意大利牛仔服饰品牌。 它将成为 Max Biaggi 2003-2004 赛季的官方赞助商。

Max Biaggi 完美体现了 Meltin’ Pot 的座右铭:“Get Real”。 RTR 旨在具体化公司的理念,因此想到在两者之间建立成功的联系:Meltin’ Pot 与 Max Biaggi 合作。
对于 Meltin’ Pot 和冠军来说,每个赛季都代表着他们在国际水平上对他们的才华和员工素质的确认,总是指的是辛勤工作、毅力和承诺的现实。

这种伙伴关系将使公司能够充分利用 Max 的名声、形象和名声。 事实上,他的摩托车会显示 Meltin’ Pot 的标志,他会在每个正式和私人场合穿上 Meltin’ Pot 的衣服。

该协议因 RTR 而达成,再次展示了体育的交流力量,促进了 Meltin’ Pot 和 Max Biaggi 体育价值观之间的成功融合,并相信:专业精神、竞争精神、表现、魅力、情感、热情和挑战都在事实上,公司和 Max Biaggi 共享的共同价值观。

Meltin’ Pot 是 Romano Spa 集团的产品,该公司自 1967 年以来一直是时尚界的主角之一。 由于他们对牛仔布的热情和知识,他们决定在 1993 年推出 Meltin’ Pot 品牌,首先在意大利市场推出,随后在全球范围内发布并取得非凡的成功。

Max Biaggi 是有史以来最优秀的飞行员之一:从 1994 年到 1996 年,他与 Aprilia 一起赢得了三个世界冠军,然后在 1997 年与 Marlboro Kanemoto 车队和本田一起赢得了第四个世界冠军。 2003 年,他将作为 Camel Pramac Pons 车队的领航员驾驶本田 RC211V,这辆自行车曾在 2002 年的 MotoGP 锦标赛中称霸。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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