Max Biaggi with RTR Sports sponsorship

 

Project Info

Client: Romano SpA – Brand Meltin’Pot

Task: Max Biaggi

Timing: 2003, 2004

About Project

Meltin’ Pot is at the moment the coolest and trendiest Italian brand for denim wear. It will be Max Biaggi’s official sponsor for the season 2003-2004.

Max Biaggi is the perfect embodiment of Meltin’ Pot’s motto: “Get Real”. RTR aimed at concretizing the company’s philosophy and therefore thought of creating a successful connection between the two: Meltin’ Pot in collaboration with Max Biaggi.

Both for Meltin’ Pot and the champion, every season represents the confirmation at international level of their talent and of the quality of their staff, always referring back to a reality of hard work, perseverance and commitment.

This partnership will allow the company to make the best of Max’s name, image and fame. His motorbike will in fact show the Meltin’ Pot’s logo and he will dress Meltin’ Pot clothes on every official and private occasion.

The agreement, concluded thanks to RTR, demonstrates once again the communicative power of sport, facilitating the winning fusion between Meltin’ Pot and Max Biaggi’ sport values and believes: professionalism, competitive spirit, performance, glamour, emotions, enthusiasm and challenge are in fact the common values shared by both the company and Max Biaggi.

Meltin’ Pot is a product of the group Romano Spa, company that has been one of the main protagonists of the fashion world since 1967. Thanks to their passion and knowledge of everything denim, they decided to introduce the Meltin’ Pot brand in 1993, first in the Italian market and consequently releasing it worldwide with extraordinary success.

Max Biaggi is one of the best pilots of all time: from 1994 to 1996 he won three world championships with Aprilia and then went on to win a fourth one in 1997 with the Marlboro Kanemoto team and Honda. In 2003, he will run as a Camel Pramac Pons team’s pilot on a Honda RC211V, bike that has dominated the MotoGP championship of 2002.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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