Project Info

客户:Vidivici – 品牌提升周期

任务:奥利弗卡恩

定时:2005, 2006

About Project

VidiVici是一家总部位于博洛尼亚的公司,由 Danzi 家族于 1996 年创立,设计、制造和销售高品质和精密的眼镜、太阳镜和预装眼镜。 该公司在短短几年内就跻身于该行业的领先公司之列,并通过不断创新其产品线而脱颖而出。 得益于其业务战略和卓越的产品,VidiVici Italia 现在遍布世界各地,并与主要的国际分销商签署了协议。

公司主打品牌Exalt Cycle系列,以极致车型为特色,以街头风格设计,富含技术创新,独有产品,造型前卫时尚,在国外也取得了巨大成功。
为了充分利用这个品牌并征服越来越大的市场份额, RTRVidiVici选择了一个特别的推荐。 事实上, Exalt Cycle 2005 系列将依靠屡获殊荣的守门员奥利弗·卡恩 (Oliver Kahn) 打造,他是德国及其他地区最受欢迎的足球运动员之一。 拜仁慕尼黑的守门员和德国国家队的队长,三次被评为世界上最好的守门员,并为所有足球迷们,一个活着的传奇人物, 奥利弗卡恩 无疑代表了理想的证明,能够体现品牌的勇气和体育精神的价值,同时在 VidiVici 趋势良好的市场:德国、奥地利和瑞士成为推动力。
Danzi 家族的自家品牌与这位德国守门员之间的合作关系将持续到 2006 年,即即将在德国举行的世界杯之前。 Kahn 肯定会成为这次活动的主要主角之一,他将在所有公共和私人场合佩戴 Exalt Cycle 2005 系列的 Ipanema 和 Negroni 款式,并将他的形象借给最重要和最负盛名的德国眼镜商的 POP 材料。 这将为该品牌带来相当大的知名度,而世界上收视率最高的体育赛事之一所带来的巨大媒体影响将使品牌知名度更加显着。

RTR 这次再次脱颖而出,选择了最适合客户战略和目标的运动员,并将体育世界作为有效的沟通和营销工具

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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