Project Info

Client: Vidivici – Brand Exalt Cycle
Task: Oliver Kahn
Timing: 2005, 2006


About Project

VidiVici, a Bologna-based company founded in 1996 by the Danzi family, designs, manufactures and markets eyeglasses, sunglasses and pre-mounted glasses of high quality and sophistication. The company has managed in just a few years to position itself among the leading companies in the sector, distinguishing itself through the constant innovation of its lines. Thanks to its business strategies and product excellence, VidiVici Italia is now present all over the world and has signed agreements with major international distributors.

The company’s flagship brand is the Exalt Cycle collection, characterized by extreme models, designed with a street style rich in technical innovations, an exclusive product with aggressive and trendy shapes, which has had great success abroad as well.

In order to make the most of this brand and conquer larger and larger slices of the market, RTR has selected an exceptional testimonial for VidiVici. In fact, the Exalt Cycle 2005 collection will be able to count on award-winning goalkeeper Oliver Kahn, one of the most popular soccer players in Germany and beyond. Goalkeeper of Bayern Munich and captain of the German national team, three times named the best goalkeeper in the world and a living legend for all soccer fans, Oliver Kahn undoubtedly represents the ideal testimonial, able to embody the brand’s values of grit and sportsmanship and at the same time a driving force in those markets where VidiVici is trending well: Germany, Austria and Switzerland.

The partnership between the Danzi family’s house brand and the German goalkeeper will last until 2006, ahead of the upcoming World Cup to be held in Germany. Kahn, who is sure to be among the major protagonists of the event, will wear Ipanema and Negroni models from the Exalt Cycle 2005 collection on all public and private occasions and will lend his image for POP materials for the most important and prestigious German opticians. This will give the brand considerable visibility, which will be made even more significant by the great media impact offered by one of the most watched sporting events in the world.

RTR distinguished itself again on this occasion by selecting the sportsman best suited to the client’s strategies and objectives and using the sports universe as an effective communication and marketing tool.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

Our references: What they say about RTR Sports, RTR Sports

Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Gianluca Degliesposti

Executive Director Server&Storage EMEA

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