Información del proyecto

Cliente: Vidivici – Marca Ciclo Exalt Tarea: Oliver Kahn Plazos: 2005, 2006


Sobre el proyecto

VidiVici, empresa con sede en Bolonia fundada en 1996 por la familia Danzi, diseña, fabrica y comercializa gafas, gafas de sol y gafas premontadas de alta calidad y sofisticación. La empresa ha conseguido en pocos años situarse entre las empresas líderes del sector, distinguiéndose por la constante innovación de sus líneas. Gracias a sus estrategias comerciales y a la excelencia de sus productos, VidiVici Italia está presente en todo el mundo y ha firmado acuerdos con importantes distribuidores internacionales.

La marca insignia de la empresa es la colección Exalt Cycle, caracterizada por modelos extremos, diseñados con un estilo callejero rico en innovaciones técnicas, un producto exclusivo de formas agresivas y modernas, que ha tenido un gran éxito también en el extranjero.

Para sacar el máximo partido de esta marca y conquistar porciones cada vez mayores del mercado, RTR ha seleccionado un testimonio excepcional para VidiVici. De hecho, la colección Exalt Cycle 2005 podrá contar con el galardonado portero Oliver Kahn, uno de los jugadores de fútbol más populares de Alemania y de otros países. Portero del Bayern de Múnich y capitán de la selección alemana, tres veces nombrado mejor portero del mundo y una leyenda viva para todos los aficionados al fútbol, Oliver Kahn representa sin duda el testimonio ideal, capaz de encarnar los valores de valentía y deportividad de la marca y, al mismo tiempo, una fuerza motriz en aquellos mercados en los que VidiVici es una buena tendencia: Alemania, Austria y Suiza.

La asociación entre la marca de la casa de la familia Danzi y el guardameta alemán durará hasta 2006, en vísperas de la próxima Copa del Mundo que se celebrará en Alemania. Kahn, que sin duda será uno de los grandes protagonistas del evento, lucirá los modelos Ipanema y Negroni de la colección Exalt Cycle 2005 en todas las ocasiones públicas y privadas y prestará su imagen para los materiales POP de las ópticas alemanas más importantes y prestigiosas. Esto dará a la marca una visibilidad considerable, que será aún más significativa por el gran impacto mediático que ofrece uno de los acontecimientos deportivos más vistos del mundo.

RTR volvió a distinguirse en esta ocasión por seleccionar al deportista más adecuado a las estrategias y objetivos del cliente y por utilizar el universo deportivo como una eficaz herramienta de comunicación y marketing.

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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