Project Info

客户:莫尼尼公司

任务:参观 150 个购物中心

定时:2002, 2003

About Project

Monini 是特级初榨橄榄油的市场领导者,并要求 RTR 开展“店内促销”,以便在意大利 150 多家商店宣传该品牌。 整个活动的目的是在目标客户中传播“cultura dell’olio”(石油文化)。

一份传单充分介绍了使该产品成为健康均衡饮食不可或缺的一部分的特性和有机特性,在活动中发挥了非常重要的作用。 最受欢迎的是有关选择优质橄榄油的最佳方法的建议。

邀请客户参加“是非题”游戏,测试他们对石油及其生产(从采摘到最终产品)的知识;传达新信息任务的原始解决方案。

所有参与游戏的人都可以在购买一瓶 Monini 特级初榨油“Monini Granfruttato”和免费独特的橄榄油香皂时获得折扣。 该活动还包括一项有奖抽奖的特别促销活动:顾客每购买一瓶酒,就会获得一个代币;两个代币允许每两个月提取一次礼券,而六个代币则有可能参与 Italjet 最终提取的 5 辆 Torpedo 125 滑板车。

RTR 的倡议让 Monini 实现了:
• 与客户建立原始而愉快的关系
• 告知他们产品背后的真正传统和文化
• 推广他们的“Monini Granfruttato”
• 增加“Monini Granfruttato”的销量

此次与 Monini 的合作加强了 RTR 在 GDO 内部推广领域的经验,从而提高了 RTR 的专业水平和多元化程度。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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