Informações sobre o projeto

Cliente: Monini SpA Tarefa: Visita a 150 centros comerciais Calendário: 2002, 2003

Sobre o projeto

Monini é o líder de mercado do azeite virgem extra e pediu à RTR para criar uma “promoção na loja”, de modo a divulgar a marca em 150 lojas em Itália. O objetivo de toda a campanha era difundir a “cultura dell’ olio” (cultura do azeite) entre os clientes-alvo. Um folheto informativo, repleto de informações sobre as particularidades e as caraterísticas biológicas que tornam este produto indispensável para uma alimentação saudável e equilibrada, desempenhou um papel muito importante na campanha. Os conselhos sobre as melhores formas de escolher um bom azeite foram muito bem acolhidos. Os clientes foram convidados a participar num jogo “Verdadeiro ou Falso” e a testar os seus conhecimentos sobre o azeite e a sua produção, desde a colheita até ao produto final; uma solução original para a tarefa de comunicar novas informações. Todos os participantes no jogo receberam um desconto na compra de uma garrafa de azeite virgem extra Monini “Monini Granfruttato” e uma barra de sabão perfumada com azeite, gratuita e única. A campanha envolveu ainda uma promoção especial com prémios: por cada garrafa comprada, o cliente recebia uma ficha; duas fichas davam acesso à extração bimestral de vales de oferta, enquanto com seis fichas havia a possibilidade de participar na extração final de 5 scooters Torpedo 125 da Italjet. A iniciativa da RTR permitiu à Monini alcançar:
– uma ligação original e agradável com os seus clientes
– informá-los sobre as verdadeiras tradições e cultura por detrás do produto
– promover a sua “Monini Granfruttato”
– aumentar a venda da “Monini Granfruttato” Esta colaboração com a Monini reforçou a experiência da RTR no campo da promoção dentro da GDO, aumentando assim o nível de especialização e diversificação da RTR.

Históricos de casos

Patrocínio esportivo, ativação, estudos de caso e planos de patrocínio esportivo pela RTR Sports Marketing, uma agência líder em marketing esportivo.

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  • 2000
  • Eventos, Passeios e Promoção In mall
  • honda-hrc
  • Nivea Para Homens

Faz uma visita: Nivea para homem – Honda Gresini Racing

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  • 2003
  • Eventos, Passeios e Promoção In mall
  • Nestlé

Eventos: Crunch Cereals – Torneio Basket3

Informações sobre o projeto Cliente: Nestlè Italiana SpA – Marca Crunch Cereali Tarefa: Torneio Basket3 Calendário: abril – junho 2003 Sobre o projeto A Nestlé’ enriqu[...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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