Project Info

客户:艾里逊公司

任务:“赢得 Smart Roadster Richmond”比赛

定时:2005 年 1 月至 12 月

About Project

Allison SpA 是一家设计、生产和销售高端眼镜的成功公司。

该公司拥有多个获得许可的品牌,包括 John Richmond,这是一个尖端品牌,它捕捉过去地下传奇的年轻、短暂的精神,将叛逆的摇滚风格形象投射到现在。

为了将眼镜商变成多品牌门店中的品牌大使,RTR 构思并开展了一项有效的贸易促进项目,举办了一场涉及意大利 10 个销售区域的约 3,000 家门店的竞赛。

促销机制包括四次抽奖,抽奖数千件 John Richmond 品牌的服装和配饰,最后的大抽奖有机会赢取 10 辆 Smart Roadster Richmond 汽车,这些汽车限量生产 100 辆。

在 2005 年 1 月至 12 月期间,眼镜商和零售商可以通过从 John Richmond 系列中购买最少数量的眼镜来参与抽奖。

获胜的机会与购买的眼镜数量成正比,这要归功于使用奖励客户忠诚度的指数计算授予的参与令牌。

RTR 设计了促销活动,以一种独特的方式奖励零售眼镜商,并使用一种新颖的替代方法来刺激品牌忠诚度。

案例历史

领先的体育营销机构 RTR Sports Marketing 提供的体育赞助、激活、案例研究和体育赞助计划。

查看所有案例历史
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

我想强调的是,RTR 的特质之一是,它具有从战略角度处理赞助方案的巨大能力,以及热情洋溢的态度、解决问题的惊人热情和高度的专业精神。

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吉安卢卡-德格利斯波提

欧洲、中东和非洲地区服务器与存储执行总监

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

您對賽車運動的贊助,我們的經驗。

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