Nestlé Crunch cereal branding at event

Projekt-Infos

Kunde: Nestlè Italiana SpA – Marke Crunch Cereali Aufgabe: Skipass Zeitplan: Oktober – November 2003

Über das Projekt

Angereichert mit Kohlenhydraten, Vitaminen, Eisen und Mineralsalzen sorgen die Nestle Cerealien für die nötige Energie, die Kinder für einen kraftvollen Start am Morgen benötigen und um die Aufmerksamkeit und Vitalität den ganzen Tag über hoch zu halten. Unter den zahlreichen Produkten sticht Crunch als das Müsli der Wahl für trendige Teenager hervor: eine Explosion der Energie.

Skipass, die Messe für Ski- und Bergfreunde und Fachleute aus der Bergtourismusbranche, fand zwischen Oktober und November in der italienischen Stadt Modena statt. Dieselbe Veranstaltung verzeichnete im Jahr 2002 mehr als 132 Tausend Besucher und ist mit ihrer beeindruckenden Anzahl an trendigen und coolen Teenagern, die sich dort jedes Jahr treffen, die perfekte Veranstaltung für ein Produkt wie Crunch.

RTR organisierte einen Crunch-Stand direkt im Hauptpavillon der Messe und bot dem Publikum die Möglichkeit, das Produkt zu probieren. Zwei junge Mädchen empfingen die Kunden und boten ihnen verschiedene und originelle Verkostungsaktivitäten an, die nicht nur Crunch, sondern auch andere Nestle-Zerealien wie Fitness und Cheerios umfassten. Neben der Verteilung von Produktmustern wurden auch Broschüren speziell für diese Altersgruppe verteilt, in denen die Jugendlichen über andere Nestle-Produkte informiert wurden und Hinweise zu den richtigen Essgewohnheiten erhielten.

Neben dem Crunch-Stand waren die Nestle-Mädchen überall auf der Messe anzutreffen, insbesondere bei den spektakulärsten und interessantesten Veranstaltungen, und verbanden so die Marke Crunch mit den unterhaltsamsten Sportereignissen: Halfpipe-Skate-Show mit den größten internationalen Athleten, Snowboard Awards, Eislaufen, Klettern, BMX-Wettbewerb und Motocross…

Casussen

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

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I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Ihr Sponsoring im Motorsport, unsere Erfahrung.

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