Unternehmen:
Kimberly Clark – Marke Scottex

Thema: Co-Marketing Braun Minipimer Tour 2004
Zeitraum: April – September 2004

Kimberly Clark, multinationales Unternehmen, führend in der Produktion und Vermarktung von Papier- und Körperpflegeprodukten für den breiten Verbrauch, hat mit seinen Artikeln Scottex Casa an der Braun Minipimer Tour 2004 teilgenommen. Die Tour dauerte ab April fünf Monate und umfasste 12 der wichtigsten Einkaufszentren in Nord-, Mittel- und Süditalien mit 12 Stopps von jeweils drei Tagen.

Die Werbemaßnahme wurde an einem Stand in der Galerie des Einkaufszentrums durchgeführt: ein Steward und eine Hostess bereiteten einige mit Minipimer zubereitete Rezepte zu und ließen sie kosten. Die appetitlichen Rezepte wurden auf Scottex Casa und Scottex Ultra soft Papierschleier serviert, während das neue Produkt Scottex Jumbo verwendet wurde, um alle Oberflächen nach der Verkostung der Rezepte perfekt zu reinigen.

Die Tour erwies sich als interessante Gelegenheit für eine Zusammenarbeit zwischen großen Unternehmen, für die RTR die beste und effektivste Lösung gefunden hat. Diese Co-Marketing-Aktivität stellte für Scottex eine sehr gute Gelegenheit dar, Produkte zu testen und dank der Ausstellungsfläche innerhalb des Standes eine hohe Sichtbarkeit zu erreichen. Während der Tour wurden viele Rabattkarten verteilt, die im Einkaufszentrum verwendet werden können.

Der Erfolg der Tour im Laufe der Jahre ist eine Bestätigung für die Fähigkeit der RTR-GmbH, dynamische Werbemaßnahmen in der GDO zu projektieren und zu realisieren, und eine Garantie für alle beteiligten Unternehmen.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Ihr Sponsoring im Motorsport, unsere Erfahrung.

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