Project Info

Client : Rotterdam Industrie – Code srl

Tâche : Andrea Dovizioso

Timing : 2006, 2007

About Project

Andrea Dovizioso, vice-champion du monde de motocyclisme dans la catégorie 250cc, a choisi de poursuivre son aventure en tant qu’endosseur pour Rotterdam Industry, la marque innovante de vêtements de style urbain et de rue destinée à une cible jeune et énergique toujours en mouvement.

L’accord de partenariat, valable pour toute l’année 2007, a été signé grâce aux conseils de RTR, l’agence de marketing sportif déjà à l’origine de l’accord qui a donné aux deux parties de bonnes raisons d’être satisfaites en 2006.

Indomptable sur la piste comme en dehors, Andrea Dovizioso est l’ambassadeur idéal de Rotterdam Industry : bien plus qu’une simple gamme de vêtements, la marque est un nouveau langage qui vise directement le cœur avec des mots faits de musique, de plaisir et d’adrénaline.

Et c’est la musique qui est le moteur de la collection m2o de Rotterdam Industry créée exclusivement pour la station de radio m2o, leader incontesté de la programmation pour les jeunes, qui consacrera une série de dates au globe-trotter de Forlì dans ses programmes, l’invitant à parler de lui en direct à l’antenne.

Andrea portera des vêtements de la nouvelle collection Rotterdam Industry pendant son temps libre et son image sera utilisée dans toutes les opérations de communication de l’entreprise ainsi que dans son matériel de point de vente.

Études de cas

Parrainage sportif, activation, études de cas et plans de parrainage sportif par RTR Sports Marketing, une agence de marketing sportif de premier plan.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

Je tiens à souligner que l’une des qualités de RTR est sa grande capacité à aborder le scénario du parrainage de manière stratégique, ainsi que son attitude passionnée, son formidable enthousiasme à résoudre les problèmes et son haut niveau de professionnalisme.

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Gianluca Degliesposti

Directeur exécutif Server&Storage EMEA

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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