CMS and LCR Honda MotoGP branding displayCMS branding on Honda MotoGP bike

Sponsorship MotoGP: CMS x LCR Honda MotoGP Team 2020

Pemasok suku cadang asal Belanda, CMS, telah memasuki tahun kelima mereka sebagai Sponsor Resmi untuk Tim MotoGP LCR Honda: sebuah pencapaian penting bagi kedua belah pihak dalam upaya mereka meraih gelar Juara Dunia MotoGP 2020. CMS akan ditampilkan pada motor Cal Crutchlow dan Taka Nakagami untuk seluruh Musim 2020, dengan ikon balap yang ikonik ini akan ditampilkan pada fairing belakang kedua motor dan pada kulit pembalap. Sekali lagi, kesepakatan ini difasilitasi oleh konsultan RTR Sports Marketing, yang telah menjadi bagian penting dalam lima tahun kemitraan ini.

Berasal dari Lelystad, Belanda, Consolidated Motor Parts (CMS) memiliki reputasi sebagai pemimpin pasar global dalam hal suku cadang sepeda motor. Dengan gudang seluas 11.000 meter persegi yang mengesankan, CMS mampu menyediakan suku cadang untuk sepeda motor modern dan klasik yang berasal dari tahun 50-an. Perhatian yang besar terhadap kualitas, layanan pelanggan yang sangat baik, dan konsultasi ekstensif mengenai suku cadang apa yang paling sesuai dengan sepeda motor Anda, dengan cepat membuat CMS dikenal di seluruh dunia.

Dan ketika “sepeda motor” adalah nama permainannya, hampir tidak ada permainan yang lebih baik daripada MotoGP, kelas utama balap sepeda motor dan seri balap tertua di dunia. CMS dan Tim LCR Honda telah memulai kerja sama yang sukses sejak tahun 2016, berdasarkan nilai-nilai yang sama yaitu semangat dan ambisi, di mana kedua perusahaan berusaha untuk menjadi yang terbaik di bidangnya masing-masing. Tak perlu diragukan lagi, tujuan bersama ini tetap lebih kuat dari sebelumnya.

Para tamu di lintasan dan aktivitas B2B juga berperan dalam sponsorship ini , yang dirancang untuk memberikan dukungan, pengakuan, dan prestise kepada CMS sebagai puncak balap roda dua.

LCR Honda MotoGP garage showcasing CMS partnershipLCR Honda pit crew preparing bike with CMS brandingLCR Honda CMS team paddock photo

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Sponsorship Anda dalam olahraga bermotor, pengalaman kami.

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