CMS and LCR Honda MotoGP branding displayCMS branding on Honda MotoGP bike

Patrocinio de MotoGP: CMS x LCR Honda MotoGP Team 2020

El proveedor holandés de piezas de recambio CMS ha entrado en su quinto año como Patrocinador Oficial del equipo LCR Honda MotoGP: un hito importante para ambas partes en la búsqueda del Campeonato de MotoGP 2020. CMS estará presente en las motos de Cal Crutchlow y Taka Nakagami durante toda la temporada 2020, con el icónico “Racing boy” en el carenado trasero de ambas motos y en el mono de los pilotos. Una vez más, el acuerdo fue facilitado por la consultoría de RTR Sports Marketing, orgullosa participante en los cinco años de la asociación.

Con sede en Lelystad (Países Bajos), Consolidated Motor Parts (CMS) tiene fama de ser líder mundial en el mercado de piezas de recambio para motocicletas. Con un impresionante almacén de 11.000 metros cuadrados, CMS es capaz de servir piezas para motos modernas y clásicas que datan de los años 50. Un buen ojo para la calidad, un excelente servicio al cliente y un amplio asesoramiento sobre qué piezas se adaptan mejor a sus motos han lanzado rápidamente a CMS al reconocimiento mundial.

Y cuando “motos” es el nombre del juego, difícilmente hay un juego mejor que MotoGP, la categoría reina del motociclismo y la serie automovilística más antigua del mundo. CMS y el equipo LCR Honda iniciaron su fructífera colaboración en 2016, basándose en los valores comunes de la pasión y la ambición, ya que ambas empresas luchan por alcanzar la grandeza en sus respectivos campos. Huelga decir que estos objetivos comunes siguen siendo hoy más fuertes que nunca.

Los invitados a la pista y las actividades B2B también desempeñan un papel en este patrocinio, que está diseñado para proporcionar a CMS el respaldo, el reconocimiento y el prestigio de la cumbre de las carreras de dos ruedas.

LCR Honda MotoGP garage showcasing CMS partnershipLCR Honda pit crew preparing bike with CMS brandingLCR Honda CMS team paddock photo

Case histories

Patrocinio deportivo, activación, estudios de casos y planes de patrocinio deportivo por RTR Sports Marketing, agencia líder en marketing deportivo.

Ver todos los casos históricos
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En un movimiento estratégico para reforzar su marca dentro de la comunidad deportiva mundial, 21.com se asoció con Pramac Racing Yamaha en el campeonato mundial de MotoGP. La colaboración,[...]

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Patrocinio de MotoGP: GOD55 Sports x LCR Honda MotoGP

Conectar a los aficionados del sudeste asiático con MotoGP a través de una asociación estratégica plurianual RTR Sports Marketing apoyó y asesoró con éxito a GOD55 Sports y al [...]

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

Our Testimonials: here's what they say about RTR Sports, RTR Sports

Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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