Promotional image of Dovizioso with Galileo sponsorDovizioso and Galileo branding partnership

Sponsorship MotoGP: Galileo x Andrea Dovizioso

Galileo adalah sponsor Andrea Dovizioso: merek lensa mata ini akan berkendara bersama pembalap Ducati tersebut di Kejuaraan MotoGP 2020.

Galileo akan berada di sisi Andrea Dovizioso dalam perebutan gelar Kejuaraan Dunia MotoGP 2020. Merek lensa mata ini akan muncul di helm pebalap Italia itu sepanjang musim 2020 sebagai sponsor pribadi.

Selama 150 tahun, kisah Galileo adalah kisah tentang profesionalisme, penelitian teknologi, dan hubungan yang kuat dengan pusat optik mitra.

Luca Bassani, Manajer Pemasaran BBGR Italia menjelaskan alasan di balik pilihannya: “Kami senang bisa bermitra dengan Andrea Dovizioso. Kami ingin memberdayakan merek kami dengan seorang olahragawan Italia yang dikenal di seluruh dunia, tetapi juga memiliki nilai-nilai yang sama dengan merek kami. Andrea, seperti halnya motor yang dikendarainya, adalah ekspresi dari semangat, komitmen, tekad, gairah, ketelitian, dan kompetensi Italia. Tidak hanya itu: dia adalah seorang juara yang menang berkat dukungan dari tim yang terdiri dari para profesional yang hebat”.

Kemitraan dengan Andrea Dovizioso didasarkan pada nilai-nilai yang sama.

Lahir pada tahun 1986 di Forlimpopoli, “Dovi” tidak diragukan lagi merupakan salah satu protagonis utama olahraga motor Italia dalam dekade terakhir. Setelah debutnya bersama Honda dan transisi ke Yamaha, pada 2013 Andrea akhirnya tiba di Ducati, di mana ia akan memulai hubungan yang solid dan sukses. Ini adalah tahun-tahun evolusi besar mesin Borgo Panigale, yang bersama dengan Dovizioso kembali ke puncak dalam puncak balap roda dua.

Berkat proyek kemenangan, tim kelas dunia, dan pembalap berbakat yang tak terbantahkan, Dovizioso dan Ducati berhasil meraih posisi kedua yang mengesankan di MotoGP musim 2017, 2018, dan 2019.

Jika presisi, profesionalisme, dan penelitian teknologi adalah fondasi umum yang menjadi dasar lahirnya kemitraan antara Galileo dan Dovizioso, justru dalam kegigihan dan kerja keraslah afinitas terdalam dapat ditemukan: hingga tikungan terakhir, hingga bendera merah putih berkibar. Dan kemudian berangkat, dengan kepala dan hati yang sudah siap menuju tujuan lain.

Logo Galileo akan hadir di helm Dovizioso sepanjang musim, memastikan visibilitas dan eksposur ke merek perusahaan Milan, yang juga akan menikmati penggunaan nama, citra, dan ketenaran pembalap untuk tindakan pemasaran dan komunikasi. Selain itu, operasi ini juga akan menampilkan manfaat perhotelan dan B2B.

Atas dasar perjanjian ini, sekali lagi ada dukungan dan saran dari
RTR Sports Marketing
– selama lebih dari 25 tahun menjadi agensi terkemuka di bidang sponsorship olahraga – dan SB Consulting Ltd, yang mengelola citra Andrea Dovizioso

Close-up of Dovizioso’s race gearDovizioso in action with branded gearAndrea Dovizioso in MotoGP paddock

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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Lucio Cecchinello

Team Principal

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.

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Francois Ribeiro

Commercial Director

Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.

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Luca Pacitto

Head of Communication

we have been working with RTR for over ten years now, with results that have been satisfactory to say the least; we have always been very happy with the high level of professionalism, the original creativity and the support that the agency and its staff have constantly guaranteed us.

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Livio Suppo

Team Principal

We have been working with RTR for some years and we have always valued their skill, professionalism and attention to detail. The extensive knowledge of MotoGP makes Riccardo Tafà and his team an ideal partner for companies wishing to enter into this world.

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Lin Jarvis

Managing Director

I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.

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Gianluca Degliesposti

Executive Director Server&Storage EMEA

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