Pantene beauty product marketing campaign

Pengambilan sampel: Pantene Pro-V alla Race for The Cure

Sekali lagi, RTR Sports Marketing dengan senang hati menghubungkan merek-merek hebat dan acara-acara hebat. Kali ini, kombo pemenangnya adalah Pantene Pro – V, sampo terkenal dari P&G, dan Susan Komen Race for The Cure edisi Roma yang sudah memasuki edisi ke-16.

Lebih dari 60.000 peserta, semuanya mengenakan pakaian berwarna merah muda, berpartisipasi dalam perlombaan yang penuh dengan sinar matahari, olahraga, dan kesehatan, bersama-sama melawan kanker payudara.

Pantene Pro-V bersama mereka. Dengan bantuan RTR, semua peserta dapat menemukan sampel Pantene Pro-V dalam Race Kit mereka, untuk mencoba efektivitas dan kualitas sampo dengan nyaman di rumah, menemukan kesegaran dan kilau setelah seharian berjemur dan berolahraga.

 

Volunteers at Race for the Cure campaign

RTR Sports at Race for the Cure event

Kids' activities during Race for the Cure in Rome

Sejarah kasus

Sponsorship olahraga, aktivasi, studi kasus, dan rencana sponsorship olahraga oleh RTR Sports Marketing, agen pemasaran olahraga terkemuka.

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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Jim Wright

Group Commercial Director

Sponsorship Anda dalam olahraga bermotor, pengalaman kami.

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