Once again, RTR Sports Marketing is pleased to connect great brands and great events. This time, the winning combo features Pantene Pro – V, the famous shampoo by P&G, and the Rome edition of the Susan Komen Race for The Cure, at its 16th edition.

More than 60,000 participants, all dressed in pink, participated in a race full of sun, sports and health, together fighting against breast cancer.

Pantene Pro-V was with them. With the help of RTR, all participants could able to find in their Race Kit a sample of Pantene Pro-V, to comfortably try at home the effectiveness and quality of the shampoo, finding refreshment and shine after a day of sun and sports .