For the fifth consecutive year, RTR Sports Marketing planned and managed Procter& Gamble‘s Beach Plan. Pantene Aqualight, in both Shampoo and Conditioner versions , conquered numerous beach establishments in central/northern Italy, from Forte dei Marmi to San Benedetto del Tronto.
For each establishment involved, 2 shampoo and conditioner dispensers were placed in the shower area , aiming to guide the trial and increase brand awareness. Thanks to product sampling and communication, the number of unique contacts established at the forecast stage was achieved.
RTR tour managers monitored the activity for the ten-week duration, visiting each selected beach; this allowed them to maintain constant field supervision at each stop and follow the tour closely.